Arena Animation has successfully concluded the Mumbai edition of Perspectives 2026, its flagship industry engagement platform, bringing together more than 1,000 students, creative professionals, technology […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
Servotech brings Sonu Sood on board for new solar battery TVC
Servotech Renewable Power System has unveiled a new television commercial featuring actor Sonu Sood to promote its Solar Lithium Battery and highlight its ‘Maintenance Kum, […]
Mathrubhumi celebrates Kerala’s changemakers in Onam campaign
Mathrubhumi has launched its latest Onam campaign, ‘Manassil Ennum Maveli’ (The Spirit of Maveli Lives On), spotlighting individuals whose contributions reflect the values traditionally associated […]
VDO.AI expands NDTV collaboration for video monetisation
VDO.AI has expanded its collaboration with NDTV to enhance native video monetisation and audience engagement across the digital news platform through the deployment of its […]
Netcore powers Har Ghar Tiranga campaign with nationwide RCS outreach
Netcore has powered the Government of India’s Har Ghar Tiranga 2026 campaign through Rich Communication Services (RCS), in collaboration with Google and Jio, enabling the […]
Marketing teams without dashboards: Working through AI conversations
The use of marketing dashboards has been new for a long time. Its purpose is to help teams analyse their performance. Campaign managers take a […]
OpenAI introduces teen-focused ChatGPT experience with Tisca Chopra
OpenAI has unveiled ChatGPT for Teens, a dedicated experience aimed at helping young users learn, explore ideas and develop critical thinking skills while using artificial […]
Samsung Chennai Plant celebrates employees and families at community-focused family day
Samsung’s Chennai Plant has hosted a large-scale Family Day celebration, bringing together more than 8,000 employees and their family members for a day of activities, […]
IGP brings sibling bonds to life with ‘The Rakhi Promise’ campaign
IGP has launched its Raksha Bandhan campaign, ‘The Rakhi Promise’, focusing on the everyday promises, memories and gestures that define sibling relationships. The campaign combines […]
Times OOH brings landmark digital videowall to Ahmedabad Riverfront
Times OOH has launched ‘The Riviera’, a large-format digital videowall at the Sabarmati Riverfront in Ahmedabad, introducing a new landmark digital advertising format to the […]