The Hype Studio has won the communications mandate for Integra Robotics, an Indian robotics and automation company developing homegrown technology for industrial, manufacturing and defence […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
Tata Trusts launch Vajood Rahe Maujood campaign to raise dementia awareness
The Tata Trusts has introduced a new dementia awareness campaign, ‘Vajood Rahe Maujood’, aimed at changing how people understand and respond to dementia in India. […]
Lauritz Knudsen brings everyday home experiences to life with Partner Hai Na
Lauritz Knudsen Electrical and Automation has unveiled its latest brand campaign, ‘Partner Hai Na’, drawing attention to the essential role electrical solutions play in the […]
Reliance Consumer Products expands into ice cream with Bombay Creamery
Reliance Consumer Products has expanded its presence in India’s fast-growing FMCG and food sector with the launch of Bombay Creamery, marking its entry into the […]
HDFC Bank and Kinnect turn comedy into digital fraud awareness
HDFC Bank and Kinnect have expanded the bank’s Vigil Aunty fraud-awareness platform with a seven-episode stand-up comedy special, ‘Vigil Aunty Says – Laziness Saves’, streaming […]
Vi refreshes brand identity and teases new campaign with Shah Rukh Khan
Vi has unveiled a refreshed brand identity, marking a new phase in its evolution from a traditional telecom provider towards a technology-driven partner focused on […]
Pure & Sure launches ‘Eat! Without Worry’ campaign to build consumer trust
Pure & Sure has launched a new brand campaign, ‘Eat! Without Worry’, aimed at addressing the growing concerns, myths and uncertainties that influence consumers’ everyday […]
From training to performance: Making knowledge work in real time
Training was always the easy half of the equation. Performance was half worth chasing and for twenty years, we measured the wrong one. Herman Ebbinghaus […]
Flipkart Ads launches Saarthi to support seller growth
Flipkart Ads has launched ‘Saarthi’, an Ads Partner Program designed to help sellers improve their advertising capabilities through AI-powered tools and expert agency support at […]
Sachin Tendulkar features in Kissht’s hiccup-themed loan campaign
Kissht has appointed Sachin Tendulkar as its brand ambassador for a three-year term and launched a new campaign titled ‘Loans Without Any Hiccups’. The campaign […]