Stratbeans has launched Sim Studio, an AI-powered experiential learning platform designed to help organisations bridge the gap between theoretical knowledge and practical workplace performance. The […]
Category: Advertising
SW Network uses humour to make Cleartrip’s Big Billion Days campaign stand out
SW Network has developed a new campaign film for Cleartrip’s Big Billion Days sale, using humour and animated bird characters to highlight how attractive travel […]
ADbhoot creates ‘The Great Jewellery Festival’ for JGP with a festive ‘Mahol Marketing’ approach
ADbhoot has created ‘The Great Jewellery Festival’ for Jagannath Gangaram Pednekar Jewellers (JGP), positioning the festive campaign as a recurring retail property designed to make […]
Gresbond by Kajaria announces Ranveer Singh as its new ambassador for its new campaign
Gresbond by Kajaria has announced Ranveer Singh, as the brand ambassador for Gresbond, who will front its new campaign, “Tile Expert Ka Tile Adhesive.” While […]
Findise building trust in the age of creators and communities
Consumer trust has shifted from brands to creators and communities. What do you think today’s consumer actually expects from a brand now, and how has […]
FTA Global Study finds Indian e-commerce sites lag in AI agent readiness
FTA Global has released its Agent Readiness Study 2026, assessing how prepared Indian e-commerce websites are for AI agents that increasingly influence product discovery, comparison […]
Flipkart and SW Network turn Samsung Galaxy S25 offer into a ‘Too Good To Be True’ campaign
Flipkart has partnered with SW Network for a social-first campaign around its Big Billion Days offer on the Samsung Galaxy S25, using actor Tamannaah Bhatia […]
boAt launches Apex power bank series with new campaign focused on reliable power
boAt has introduced its Apex Power Bank Series alongside a new brand campaign built around the proposition ‘Power That You Can Bank On’, highlighting the […]
Publicis Groupe India bags marketing mandate for Raymond Lifestyle
Raymond Lifestyle Limited has brought its marketing operations under a single integrated partnership with Publicis Groupe India. The partnership covers Raymond Lifestyle’s complete brand portfolio […]
IGP launches ‘The IGP Coffee Edit’ campaign for International Coffee Day
IGP has launched ‘The IGP Coffee Edit’, a new campaign marking International Coffee Day by bringing coffee-inspired products and personalised gifting options together on its […]