IGP has launched its Diwali campaign, ‘Sabki Diwali Meethi’, encouraging customers to share festive happiness with people who are often overlooked during celebrations.
As part of the initiative, the platform has introduced an add-on that allows customers to send a box of Indian sweets to the security staff at their gift recipient’s residential complex. While placing an order, customers can choose to include an additional gift for the building security team as a gesture of appreciation.
The campaign recognises the role of security staff who continue to look after residential buildings and communities during the festive season, often spending Diwali away from their families. Through this initiative, IGP aims to encourage customers to extend their celebrations beyond their immediate circles and acknowledge these everyday relationships.
Tarun Joshi, Founder and CEO, IGP, said, “Diwali is a time of celebration, togetherness and sharing happiness. It is also an opportunity to express gratitude to the people who make our everyday lives a little easier and safer. Through ‘Sabki Diwali Meethi’, we wanted to give our customers a simple way to share the joy of the festival with the building security staff who look after our homes and communities. For those who may be spending the festival away from their families, even a small gesture can make the occasion feel a little more special. We hope this initiative encourages more people to spread festive cheer and make Diwali sweeter for everyone.”
Alongside the campaign, IGP is introducing a special gift bag with a built-in rangoli stencil for customers in Mumbai. The design allows customers to use the printed stencil on the bag to create rangoli patterns, making the festive activity more accessible to those who may not be confident in making rangoli designs.
To help customers discover the initiative, IGP has added a dedicated banner to its platform, allowing them to include an additional gift while placing their orders. The campaign will also be promoted through social media content and influencer collaborations across Instagram and LinkedIn.
Through ‘Sabki Diwali Meethi’, IGP is integrating the idea of sharing festive joy into its gifting experience, giving customers an opportunity to recognise and appreciate the people who contribute to their everyday lives.
Send news announcements/press releases to:
jeevika@thefoundermedia.in
