Connect Network Inc. has launched IMMERSIVE, an Agentic AI Platform designed to redefine how brands and agencies make marketing decisions. Built for India’s uniquely fragmented […]
Author: Aishwarya Saxena
SIMCA Advertising expands its premium media network
SIMCA Advertising Limited has expanded its premium media asset portfolio following its recent listing. The company acquired three new premium media sites, accelerated the conversion […]
JioHotstar partners with VDO.AI to enable advertising innovation
JioHotstar and VDO.AI have announced that they are enhancing real-time contextual advertising capabilities across their Connected TV (CTV) and OTT ecosystem, enabling brands to deliver […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Olyv rolls out OOH campaign featuring Sourav Ganguly
Olyv has announced the launch of its latest Out-of-Home (OOH) media campaign. This marketing initiative prominently features long-standing brand ambassador and legendary former Indian cricket […]
VDO.AI extends its partnership with SarkariResult.com to deliver seamless video monetisation
VDO.AI has extended its longstanding partnership with SarkariResult.com. For more than four years, SarkariResult.com has relied on VDO.AI’s Native Video Player to monetise its website […]
Nikhil Kamath-led WTF acquires BTG to bolster content portfolio
BTG, the independent creative agency founded by Aaliya Amrin, Eman Batliwalla and Danisha Kohli, has joined the venture ecosystem of Nikhil Kamath-founded WTF. The partnership […]
AnyMind Group launches AnyAI DSP to redefine programmatic media buying with AI
AnyMind Group has introduced AnyAI DSP, an advertising demand side platform (DSP) that enables performance marketers to leverage AI to drive greater transparency, intelligence and […]
Vertigo TV teams up with Admott to monetise micro-drama boom
Vertigo Global Media Private Limited’s (VERTIGO OTT TV APP) has collaborated with Admott to further strengthen its digital monetisation capabilities, accelerate advertising innovation, and elevate […]
Slay Media teams up with Pause Media Collective for end-to-end brand content
Slay Media has partnered with Pause Media Collective, a Mumbai-based multidisciplinary production studio driven by bold ideas, human-first collaboration, and flawless execution. Together, the two […]