For years, SEO has been the benchmark for measuring digital visibility. Marketing teams have relied on keyword rankings, organic traffic, click-through rates, and impressions to […]
Author: Aishwarya Saxena
How AI is rewriting the rules of client confidentiality
In the blink of an eye, AI became almost ubiquitous. Naturally, organisations began to move quickly to integrate it across almost every layer of work, […]
How AI and real-time data are making rural DOOH smarter
Advertising budgets across India have been steadily reallocating from print and television towards digital and out-of-home formats. From Vritti’s vantage point, how significant has this […]
Marketing teams without dashboards: Working through AI conversations
The use of marketing dashboards has been new for a long time. Its purpose is to help teams analyse their performance. Campaign managers take a […]
EcoGadgets flags fraud in real time with AI-driven partner monitoring
Battery health is notoriously hard to assess without lab equipment. How does the AI infer battery anomalies from a doorstep visit rather than a teardown? […]
Connect Network introduces its agentic AI platform IMMERSIVE
Connect Network Inc. has launched IMMERSIVE, an Agentic AI Platform designed to redefine how brands and agencies make marketing decisions. Built for India’s uniquely fragmented […]
SIMCA Advertising expands its premium media network
SIMCA Advertising Limited has expanded its premium media asset portfolio following its recent listing. The company acquired three new premium media sites, accelerated the conversion […]
JioHotstar partners with VDO.AI to enable advertising innovation
JioHotstar and VDO.AI have announced that they are enhancing real-time contextual advertising capabilities across their Connected TV (CTV) and OTT ecosystem, enabling brands to deliver […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Olyv rolls out OOH campaign featuring Sourav Ganguly
Olyv has announced the launch of its latest Out-of-Home (OOH) media campaign. This marketing initiative prominently features long-standing brand ambassador and legendary former Indian cricket […]