Client confidentiality is now being raised in pitch rooms, not just contracts as clients want to know which AI tools are used and where their […]
Author: Aishwarya Saxena
Why long-term agency partnerships are making a strong comeback
A decade ago, the advertising industry was fragmented into a spectrum of specialists, and if a brand wanted to be part of one whole story […]
The hidden balance sheet: Why the C-suite still fails employer branding
Inside the glass tower of a Fortune 500 tech firm, a quarterly strategy review is underway. Millions of dollars are allocated to a sleek rebrand: […]
The billboard goes digital: How DOOH quietly took over the skyline
There was a time when billboards simply occupied space. Today, they command attention, respond to audiences, deliver data, and increasingly form part of an intelligent […]
AI won’t replace agencies, it will replace average thinking
Over the last year, one question has followed me into almost every client meeting, conference and industry panel: “Is AI going to replace agencies?” My […]
The rise of synthetic influencers and what they mean for authenticity
Every few years, our industry finds itself asking the same question differently. Is this new technology going to change marketing forever? I’ve heard that question […]
The next competitive advantage won’t be better AI, it’ll be better taste
Here’s a thought experiment. Take two brands in the same category, give them identical AI tools, identical budgets, and identical briefs. Come back in six […]
Ugaoo unveils its new campaign featuring father-son duo Jackie and Tiger Shroff
Ugaoo has launched its latest campaign featuring the real-life father-son duo, Jackie Shroff and Tiger Shroff. Built around Jackie’s well-known and authentic love for plants, […]
Beyond the flat poster: Brands bet big on 3D spectacle
Outdoor advertising has entered a new era. Across premium streets, transit corridors and digital landmarks, the billboard is no longer merely carrying the creative — […]
AI visibility is the new SEO metric, and most brands aren’t tracking it
For years, SEO has been the benchmark for measuring digital visibility. Marketing teams have relied on keyword rankings, organic traffic, click-through rates, and impressions to […]