Gresbond by Kajaria has announced Ranveer Singh, as the brand ambassador for Gresbond, who will front its new campaign, “Tile Expert Ka Tile Adhesive.” While […]
Author: Aishwarya Saxena
Findise building trust in the age of creators and communities
Consumer trust has shifted from brands to creators and communities. What do you think today’s consumer actually expects from a brand now, and how has […]
Roadcast using telematics to move fleets from reacting to preventing
Fleet operators often see fuel bills as fixed costs tied to distance and load, when overspeeding, harsh braking and idling can be quietly inflating that […]
Vritti Solutions sees data trust as next competitive edge for Indian SMEs
The Indian market is crowded with global ERP and CRM players. Where does Ekatm compete most effectively, and what does Vritti Solutions offer mid-sized Indian […]
MOMS Outdoor believes best billboards blend into culture
Balancing visual impact with relevance often means saying no to bigger, flashier options. What trade-offs has MOMS Outdoor had to make on past campaigns to […]
Jupitice Justice building the missing digital layer for Indian justice
Jupitice Justice calls itself the world’s first “Meta Product Platform” for justice delivery, built without custom code per client. What does that mean operationally, and […]
DPDP is becoming a procurement filter, not just a legal requirement
The next big impact of India’s data protection regime may show up somewhere unexpected: the procurement desk. For years, enterprises largely treated data privacy as […]
FTA Global unveils FTA Impact to enable NGOs through digital expertise
FTA Global has released FTA Impact, its corporate social responsibility (CSR) initiative focused on supporting NGOs and social organizations through digital marketing, technology, artificial intelligence […]
The real story behind AI visibility, client trust and 3D billboards
Client confidentiality is now being raised in pitch rooms, not just contracts as clients want to know which AI tools are used and where their […]
Why long-term agency partnerships are making a strong comeback
A decade ago, the advertising industry was fragmented into a spectrum of specialists, and if a brand wanted to be part of one whole story […]