LAVA Mobiles has launched a new campaign for its Virat Curve 5G in collaboration with SW Network, bringing actors Rohit Saraf and Pratibha Ranta together […]
Author: Jeevika Srivastava
Pocket FM takes Sherpa Global with AI storytelling campaign across India and US
Pocket FM has launched a global campaign for Sherpa by Pocket FM, its AI-powered fiction-writing platform, across India and the United States, highlighting how AI […]
Beyond cookies: Building smarter, contextual advertising
As digital advertising becomes increasingly AI-driven, how do you see AI transforming the way brands identify audiences, understand context, and optimise media investments? AI is […]
AnyMind Group launches AnyCreator Stream to power live creator monetisation in India
AnyMind Group has introduced AnyCreator Stream in India to simplify how creators manage live-streaming activities and build commercial opportunities around their audiences. The web-based platform […]
VDO.AI report finds festive shoppers increasingly ready to buy through ads
VDO.AI’s Festive Consumer Index 2026 has revealed that festive shopping is becoming a more considered journey, with consumers comparing brands, evaluating offers and seeking greater […]
Ujjivan SFB challenges ‘Small’ perception with Madhavan-led brand campaign
Ujjivan Small Finance Bank (Ujjivan SFB) has launched a new brand campaign, ‘Nothing Small About Us’, with acclaimed actor and Padma Shri awardee R. Madhavan […]
Hershey’s India finds comfort in the chaos of everyday life
Hershey’s India has launched its latest campaign, “Life Is Hard, Par Hershey’s Hai Na Yaar,” conceptualised by TBWA\Lintas, part of Omnicom Advertising India. The campaign […]
Porter’s new campaign challenges everyday logistics jugaad among business owners
Colloquial has conceptualised a new pan-India campaign for Porter, focusing on business owners’ everyday habits and questioning the continued use of familiar but inefficient logistics […]
Wondrlab and Hector bring outcome-led intelligence to quick commerce
Hector, Wondrlab’s proprietary commerce technology platform, has expanded its quick-commerce offering with an outcome-led, technology-driven approach that brings advertising, inventory and market fulfilment intelligence together. […]
Taneira celebrates Mother-Daughter bonds through Durga Pujo campaign
Taneira has unveiled its Durga Pujo campaign, ‘From a Mother’s Hands to Yours’, which connects Maa Durga’s return to her maternal home with a daughter’s […]