The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
Author: Jeevika Srivastava
CoverSure enters India Book of Records with nationwide insurance awareness campaign
CoverSure has been recognised by the India Book of Records for conducting the largest insurance awareness campaign using inland letters through its nationwide initiative, #ChitthiAayiHai. […]
Luminous launches campaign for EDGE Portable Power Series with Sachin Tendulkar
Luminous Power Technologies has launched a new digital campaign featuring brand ambassador Sachin Tendulkar for its Luminous EDGE Portable Power Series, highlighting the growing demand […]
Libas unveils ‘Sawan Ke Rang’ campaign celebrating monsoon, culture and modern femininity
Libas has launched ‘Sawan Ke Rang’, a new monsoon campaign inspired by Indian poetry, classical art, and folklore, celebrating the season through themes of Prem, […]
Marketing beyond the hype: Building brands at the intersection of creativity, AI, and data
Marketing today sits at the intersection of creativity, technology, and data. How do you see this relationship evolving as brands look to create more meaningful […]
The new rules of digital marketing in the era of generative AI
1. Search is undergoing one of its biggest transformations with the rise of AI-powered answer engines and generative search experiences. How do you see the […]
Workforce readiness in the age of AI and continuous learning
1. Learning and development is undergoing a major transformation with the rise of AI and digital technologies. How do you see the role of corporate […]
airpay money promotes financial wellness with ‘Pehle Check, Phir Invest’ campaign
airpay money has launched its new campaign, ‘Pehle Check, Phir Invest’, aimed at encouraging individuals to evaluate their financial health before making investment decisions. The […]
Chandigarh Airport marks Environment Day with green drive
Shaheed Bhagat Singh International Airport, Chandigarh, joined hands with Riseonic, Vamana Group and Dhir Constructions to organise a three-day sustainability-focused initiative in celebration of World […]
Marketing without silos: The power of true integration
Promodome positions itself as a 360-degree agency. What does truly integrated marketing look like today, beyond just offering multiple services? Today, integrated marketing is no […]