Pepe Jeans London has launched a dedicated Onam campaign in Kerala, combining the state’s cultural character and festive spirit with the brand’s contemporary fashion identity. […]
Author: Jeevika Srivastava
Agentic marketing and the shift towards outcome-driven growth
Every marketing conference this year has a session on agentic AI. Almost none of them can tell you what that means on a Tuesday morning, […]
Zydus Lifesciences extends #LiverKiSuno campaign with influencer-led initiative
Zydus Lifesciences Limited has extended its #LiverKiSuno campaign through an influencer-led initiative scripted and produced by TheSmallBigIdea (TSBI), featuring actors Vivek Dahiya and Sana Makbul. […]
Tanishq unveils Festival of Diamonds campaign with Ananya Panday
Tanishq has introduced its latest Festival of Diamonds campaign featuring actor Ananya Panday, highlighting the elegance of natural diamond jewellery in everyday life. Conceptualised by […]
Preparing brands for the AI recommendation economy
Your report shows that while 99.2% of brands are recognised by name, only 12.4% appear in AI-generated category recommendations. What’s the biggest misconception CMOs have […]
MUNCH launches ‘Hack the Crunch’ gaming campaign with top creators
MUNCH has launched its ‘Hack the Crunch’ campaign, a gaming-focused initiative featuring some of India’s leading gaming creators to engage with young audiences through creator-led […]
Creating meaningful brand connections in changing media landscape
The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
CoverSure enters India Book of Records with nationwide insurance awareness campaign
CoverSure has been recognised by the India Book of Records for conducting the largest insurance awareness campaign using inland letters through its nationwide initiative, #ChitthiAayiHai. […]
Luminous launches campaign for EDGE Portable Power Series with Sachin Tendulkar
Luminous Power Technologies has launched a new digital campaign featuring brand ambassador Sachin Tendulkar for its Luminous EDGE Portable Power Series, highlighting the growing demand […]
Libas unveils ‘Sawan Ke Rang’ campaign celebrating monsoon, culture and modern femininity
Libas has launched ‘Sawan Ke Rang’, a new monsoon campaign inspired by Indian poetry, classical art, and folklore, celebrating the season through themes of Prem, […]