VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]
Author: Jeevika Srivastava
Finfinity raises Rs 22.50 cr to expand digital lending marketplace
Finfinity has raised $2.4 Mn, approximately Rs 22.50 Cr, in its seed funding round led by the Mankind Pharma Promoter’s Family Office. The round also […]
FTA Global secures digital marketing mandate from Apex Group
FTA Global has won the digital marketing mandate for Apex Group, marking a significant addition to its client portfolio. The one-year engagement will see FTA […]
Redefining influencer marketing through structured scale
What distinguishes IPLIX’s approach to influencer marketing from volume-driven or marketplace-led models? IPLIX is built to operate at scale, but with strategic control. While marketplace-led […]
The new language of Out-of-Home advertising
From your vantage point, what’s the biggest shift you’ve seen in how brands engage with audiences today? The biggest shift is that brands no longer […]
Girlyveda turning dismissed symptoms into meaningful care
What inspired the founding of Girlyveda, and how does your personal experience continue to influence the brand’s mission today? Girlyveda wasn’t born in a boardroom. […]