Reliance Consumer Products has expanded its presence in India’s fast-growing FMCG and food sector with the launch of Bombay Creamery, marking its entry into the […]
Author: Jeevika Srivastava
Vi refreshes brand identity and teases new campaign with Shah Rukh Khan
Vi has unveiled a refreshed brand identity, marking a new phase in its evolution from a traditional telecom provider towards a technology-driven partner focused on […]
Pure & Sure launches ‘Eat! Without Worry’ campaign to build consumer trust
Pure & Sure has launched a new brand campaign, ‘Eat! Without Worry’, aimed at addressing the growing concerns, myths and uncertainties that influence consumers’ everyday […]
From training to performance: Making knowledge work in real time
Training was always the easy half of the equation. Performance was half worth chasing and for twenty years, we measured the wrong one. Herman Ebbinghaus […]
Servotech brings Sonu Sood on board for new solar battery TVC
Servotech Renewable Power System has unveiled a new television commercial featuring actor Sonu Sood to promote its Solar Lithium Battery and highlight its ‘Maintenance Kum, […]
Mathrubhumi celebrates Kerala’s changemakers in Onam campaign
Mathrubhumi has launched its latest Onam campaign, ‘Manassil Ennum Maveli’ (The Spirit of Maveli Lives On), spotlighting individuals whose contributions reflect the values traditionally associated […]
VDO.AI expands NDTV collaboration for video monetisation
VDO.AI has expanded its collaboration with NDTV to enhance native video monetisation and audience engagement across the digital news platform through the deployment of its […]
Pepe Jeans brings Onam spirit to contemporary denim
Pepe Jeans London has launched a dedicated Onam campaign in Kerala, combining the state’s cultural character and festive spirit with the brand’s contemporary fashion identity. […]
Agentic marketing and the shift towards outcome-driven growth
Every marketing conference this year has a session on agentic AI. Almost none of them can tell you what that means on a Tuesday morning, […]
Zydus Lifesciences extends #LiverKiSuno campaign with influencer-led initiative
Zydus Lifesciences Limited has extended its #LiverKiSuno campaign through an influencer-led initiative scripted and produced by TheSmallBigIdea (TSBI), featuring actors Vivek Dahiya and Sana Makbul. […]