Benevolve has announced that it is highlighting how AI-powered skills intelligence can help businesses prepare for festive-season demand by looking beyond employee numbers to assess […]
Author: Jeevika Srivastava
Stratbeans launches Sim Studio to strengthen AI-powered enterprise learning
Stratbeans has launched Sim Studio, an AI-powered experiential learning platform designed to help organisations bridge the gap between theoretical knowledge and practical workplace performance. The […]
SW Network uses humour to make Cleartrip’s Big Billion Days campaign stand out
SW Network has developed a new campaign film for Cleartrip’s Big Billion Days sale, using humour and animated bird characters to highlight how attractive travel […]
ADbhoot creates ‘The Great Jewellery Festival’ for JGP with a festive ‘Mahol Marketing’ approach
ADbhoot has created ‘The Great Jewellery Festival’ for Jagannath Gangaram Pednekar Jewellers (JGP), positioning the festive campaign as a recurring retail property designed to make […]
Building stronger startups: A founder’s guide to growth, funding and the future of entrepreneurship
What are the biggest challenges first-time founders face while building a startup? Startups are not a “single input – output” model, they are like a […]
FTA Global Study finds Indian e-commerce sites lag in AI agent readiness
FTA Global has released its Agent Readiness Study 2026, assessing how prepared Indian e-commerce websites are for AI agents that increasingly influence product discovery, comparison […]
Flipkart and SW Network turn Samsung Galaxy S25 offer into a ‘Too Good To Be True’ campaign
Flipkart has partnered with SW Network for a social-first campaign around its Big Billion Days offer on the Samsung Galaxy S25, using actor Tamannaah Bhatia […]
Tilt Brand Solutions appoints Giamaria Fernandes as President and Head of Design
Tilt Brand Solutions has appointed Giamaria Fernandes as President and Head of Design as the agency strengthens its senior creative leadership and expands its multidisciplinary […]
Publicis Groupe India bags marketing mandate for Raymond Lifestyle
Raymond Lifestyle Limited has brought its marketing operations under a single integrated partnership with Publicis Groupe India. The partnership covers Raymond Lifestyle’s complete brand portfolio […]
IGP launches ‘The IGP Coffee Edit’ campaign for International Coffee Day
IGP has launched ‘The IGP Coffee Edit’, a new campaign marking International Coffee Day by bringing coffee-inspired products and personalised gifting options together on its […]