Macho Sporto has launched its latest brand campaign, ‘Chaal Badal De’, featuring actor Vicky Kaushal as it looks to build a stronger connection with younger […]
Author: Jeevika Srivastava
Whisper World brings Nutrela Soya Chunks into Star Jalsha content
Whisper World has partnered with Patanjali Foods Ltd. to integrate Nutrela Soya Chunks into television content through an In-Content Advertising (ICA) campaign on Star Jalsha […]
KreditBee expands lending narrative with new ‘Bee Practical’ campaign
KreditBee has launched its latest campaign, ‘Bee Practical’, as it expands its communication beyond personal loans to highlight a broader range of lending products. The […]
Samsung Chennai plant’s growth fuels new opportunities for Sriperumbudur’s small businesses
Samsung’s Chennai manufacturing plant has become part of a broader industrial ecosystem in Sriperumbudur, Tamil Nadu, where the expansion of manufacturing, housing and employment is […]
Stratbeans uses AI-powered learning to strengthen manufacturing workforce readiness
Stratbeans has expanded its AI-powered learning and workforce intelligence solutions for manufacturing organisations, helping businesses improve employee training coverage, knowledge access and assessment outcomes across […]
VDO.AI launches AI-powered least spillage model for festive advertising
VDO.AI has launched its Festive Ad Suite, an advertising technology stack designed to help brands improve campaign efficiency during the festive season through its proprietary […]
LAVA Virat Curve 5G takes a story-first approach to smartphone advertising
LAVA Mobiles has launched a new campaign for its Virat Curve 5G in collaboration with SW Network, bringing actors Rohit Saraf and Pratibha Ranta together […]
Pocket FM takes Sherpa Global with AI storytelling campaign across India and US
Pocket FM has launched a global campaign for Sherpa by Pocket FM, its AI-powered fiction-writing platform, across India and the United States, highlighting how AI […]
Beyond cookies: Building smarter, contextual advertising
As digital advertising becomes increasingly AI-driven, how do you see AI transforming the way brands identify audiences, understand context, and optimise media investments? AI is […]
AnyMind Group launches AnyCreator Stream to power live creator monetisation in India
AnyMind Group has introduced AnyCreator Stream in India to simplify how creators manage live-streaming activities and build commercial opportunities around their audiences. The web-based platform […]