Across two decades with global brands, what remains the most consistent truth about human behaviour that still drives effective brand strategy today? Behaviour is downstream […]
Author: Jeevika Srivastava
Mother’s Recipe highlights India’s pickle heritage
Mother’s Recipe has launched a new nationwide campaign along with refreshed packaging for its pickle range, focusing on the rich cultural traditions and regional flavours […]
Every category of enterprise software is up for rebuilding
Salesforce just shipped sixty-plus MCP tools so AI agents can use it. HubSpot did the same a few months earlier. Every major SaaS company is […]
Rose Audio Visuals launches branded content division Connect NXT
Rose Audio Visuals has announced the launch of Connect NXT, a dedicated branded content division aimed at creating meaningful narratives for brands as audiences increasingly […]
VDO.AI report highlights context-driven gains in YouTube ads performance
VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]
Finfinity raises Rs 22.50 cr to expand digital lending marketplace
Finfinity has raised $2.4 Mn, approximately Rs 22.50 Cr, in its seed funding round led by the Mankind Pharma Promoter’s Family Office. The round also […]
FTA Global secures digital marketing mandate from Apex Group
FTA Global has won the digital marketing mandate for Apex Group, marking a significant addition to its client portfolio. The one-year engagement will see FTA […]
Redefining influencer marketing through structured scale
What distinguishes IPLIX’s approach to influencer marketing from volume-driven or marketplace-led models? IPLIX is built to operate at scale, but with strategic control. While marketplace-led […]
The new language of Out-of-Home advertising
From your vantage point, what’s the biggest shift you’ve seen in how brands engage with audiences today? The biggest shift is that brands no longer […]
Girlyveda turning dismissed symptoms into meaningful care
What inspired the founding of Girlyveda, and how does your personal experience continue to influence the brand’s mission today? Girlyveda wasn’t born in a boardroom. […]