JioHotstar and Samsung India have joined forces for a new brand collaboration centred on the Galaxy Z Fold8, highlighting how the foldable smartphone’s expanded display […]
Author: Jeevika Srivastava
Rohan Prakash starts a new position as Associate Vice President at WPP Media
WPP Media has named Rohan Prakash as Associate Vice President, marking his latest move in a career spanning media strategy, account management and planning. Prakash […]
The future of marketing lies in smarter storytelling and measurable business impact
As consumer attention becomes increasingly fragmented across platforms, what emerging shifts in audience behaviour do you believe marketers are still underestimating? Consumer attention is now […]
Philips brings Sushmita Sen on board for new Airfryer campaign
Philips has launched its latest advertising campaign, ‘Airfryer Matlab Philips’, featuring actor and entrepreneur Sushmita Sen as its brand ambassador. The campaign aims to strengthen […]
Beco campaign sparks wider conversation around ingredient transparency
Beco’s #WarOnWhatsHidden campaign has triggered a broader discussion around ingredient transparency, informed consumer choice and comparative advertising in the consumer products category. The campaign, which […]
Benevolve expands retail and e-commerce reach with AI skills intelligence
Benevolve has gained traction in the retail and e-commerce sector as organisations seek more agile, skills-based approaches to workforce management. The company aims to help […]
Foxtale brings Shah Rukh Khan to the ‘Surface-to-Source’ skincare story
Foxtale has unveiled the second film in its latest campaign featuring Shah Rukh Khan, built around the skincare brand’s ‘Surface to Source’ philosophy. The film […]
The future of branding: Designing for attention, emotion and authenticity
PlusOne Design works at the intersection of creativity, design, and business. What is your approach to turning a brand’s vision into a design language that […]
MAAC expands their presence in Thane
MAAC (Maya Academy of Advanced Creativity) has expanded its presence in the Mumbai Metropolitan Region with the inauguration of a new state-of-the-art training centre in […]
Reliance Consumer Products expands into ice cream with Bombay Creamery
Reliance Consumer Products has expanded its presence in India’s fast-growing FMCG and food sector with the launch of Bombay Creamery, marking its entry into the […]