VDO.AI’s Festive Consumer Index 2026 has revealed that festive shopping is becoming a more considered journey, with consumers comparing brands, evaluating offers and seeking greater […]
Author: Jeevika Srivastava
Ujjivan SFB challenges ‘Small’ perception with Madhavan-led brand campaign
Ujjivan Small Finance Bank (Ujjivan SFB) has launched a new brand campaign, ‘Nothing Small About Us’, with acclaimed actor and Padma Shri awardee R. Madhavan […]
Hershey’s India finds comfort in the chaos of everyday life
Hershey’s India has launched its latest campaign, “Life Is Hard, Par Hershey’s Hai Na Yaar,” conceptualised by TBWA\Lintas, part of Omnicom Advertising India. The campaign […]
Porter’s new campaign challenges everyday logistics jugaad among business owners
Colloquial has conceptualised a new pan-India campaign for Porter, focusing on business owners’ everyday habits and questioning the continued use of familiar but inefficient logistics […]
Wondrlab and Hector bring outcome-led intelligence to quick commerce
Hector, Wondrlab’s proprietary commerce technology platform, has expanded its quick-commerce offering with an outcome-led, technology-driven approach that brings advertising, inventory and market fulfilment intelligence together. […]
Taneira celebrates Mother-Daughter bonds through Durga Pujo campaign
Taneira has unveiled its Durga Pujo campaign, ‘From a Mother’s Hands to Yours’, which connects Maa Durga’s return to her maternal home with a daughter’s […]
JioHotstar and Samsung bring stories to life with Galaxy Z Fold8 collaboration
JioHotstar and Samsung India have joined forces for a new brand collaboration centred on the Galaxy Z Fold8, highlighting how the foldable smartphone’s expanded display […]
Rohan Prakash starts a new position as Associate Vice President at WPP Media
WPP Media has named Rohan Prakash as Associate Vice President, marking his latest move in a career spanning media strategy, account management and planning. Prakash […]
The future of marketing lies in smarter storytelling and measurable business impact
As consumer attention becomes increasingly fragmented across platforms, what emerging shifts in audience behaviour do you believe marketers are still underestimating? Consumer attention is now […]
Philips brings Sushmita Sen on board for new Airfryer campaign
Philips has launched its latest advertising campaign, ‘Airfryer Matlab Philips’, featuring actor and entrepreneur Sushmita Sen as its brand ambassador. The campaign aims to strengthen […]