Beco’s #WarOnWhatsHidden campaign has triggered a broader discussion around ingredient transparency, informed consumer choice and comparative advertising in the consumer products category. The campaign, which […]
Author: Jeevika Srivastava
Benevolve expands retail and e-commerce reach with AI skills intelligence
Benevolve has gained traction in the retail and e-commerce sector as organisations seek more agile, skills-based approaches to workforce management. The company aims to help […]
Foxtale brings Shah Rukh Khan to the ‘Surface-to-Source’ skincare story
Foxtale has unveiled the second film in its latest campaign featuring Shah Rukh Khan, built around the skincare brand’s ‘Surface to Source’ philosophy. The film […]
The future of branding: Designing for attention, emotion and authenticity
PlusOne Design works at the intersection of creativity, design, and business. What is your approach to turning a brand’s vision into a design language that […]
MAAC expands their presence in Thane
MAAC (Maya Academy of Advanced Creativity) has expanded its presence in the Mumbai Metropolitan Region with the inauguration of a new state-of-the-art training centre in […]
Reliance Consumer Products expands into ice cream with Bombay Creamery
Reliance Consumer Products has expanded its presence in India’s fast-growing FMCG and food sector with the launch of Bombay Creamery, marking its entry into the […]
Vi refreshes brand identity and teases new campaign with Shah Rukh Khan
Vi has unveiled a refreshed brand identity, marking a new phase in its evolution from a traditional telecom provider towards a technology-driven partner focused on […]
Pure & Sure launches ‘Eat! Without Worry’ campaign to build consumer trust
Pure & Sure has launched a new brand campaign, ‘Eat! Without Worry’, aimed at addressing the growing concerns, myths and uncertainties that influence consumers’ everyday […]
From training to performance: Making knowledge work in real time
Training was always the easy half of the equation. Performance was half worth chasing and for twenty years, we measured the wrong one. Herman Ebbinghaus […]
Servotech brings Sonu Sood on board for new solar battery TVC
Servotech Renewable Power System has unveiled a new television commercial featuring actor Sonu Sood to promote its Solar Lithium Battery and highlight its ‘Maintenance Kum, […]