Hershey’s India has launched its latest campaign, “Life Is Hard, Par Hershey’s Hai Na Yaar,” conceptualised by TBWA\Lintas, part of Omnicom Advertising India. The campaign […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
Porter’s new campaign challenges everyday logistics jugaad among business owners
Colloquial has conceptualised a new pan-India campaign for Porter, focusing on business owners’ everyday habits and questioning the continued use of familiar but inefficient logistics […]
Wondrlab and Hector bring outcome-led intelligence to quick commerce
Hector, Wondrlab’s proprietary commerce technology platform, has expanded its quick-commerce offering with an outcome-led, technology-driven approach that brings advertising, inventory and market fulfilment intelligence together. […]
FTA Global examines how location and language influence AI brand recommendations
FTA Global has released “The Context Report”, examining how AI chatbots such as ChatGPT and Gemini can provide different brand recommendations when the same buying […]
Taneira celebrates Mother-Daughter bonds through Durga Pujo campaign
Taneira has unveiled its Durga Pujo campaign, ‘From a Mother’s Hands to Yours’, which connects Maa Durga’s return to her maternal home with a daughter’s […]
JioHotstar and Samsung bring stories to life with Galaxy Z Fold8 collaboration
JioHotstar and Samsung India have joined forces for a new brand collaboration centred on the Galaxy Z Fold8, highlighting how the foldable smartphone’s expanded display […]
SG Sportswear celebrates the untold journey behind athletic success with Dhruv Jurel
Sanspareils Greenlands (SG) has launched its Autumn Winter 2026 sportswear campaign, featuring Indian cricketer Dhruv Jurel in a narrative centred on discipline, resilience and self-belief. […]
Philips brings Sushmita Sen on board for new Airfryer campaign
Philips has launched its latest advertising campaign, ‘Airfryer Matlab Philips’, featuring actor and entrepreneur Sushmita Sen as its brand ambassador. The campaign aims to strengthen […]
Vinod Cookware brings Ganesh Chaturthi to life through creator-led modak storytelling
Vinod Intelligent Cookware has unveiled its digital campaign, ‘Modak Masterclass feat. Chef Nehal’, for Ganesh Chaturthi, blending festive culinary traditions with creator-led digital storytelling. The […]
Beco campaign sparks wider conversation around ingredient transparency
Beco’s #WarOnWhatsHidden campaign has triggered a broader discussion around ingredient transparency, informed consumer choice and comparative advertising in the consumer products category. The campaign, which […]