LatentView Analytics has launched the sixth season of its Chennai Kaalpandhu League (CKL), bringing together more than 700 young footballers from government schools across Chennai […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
Aditya Birla Sun Life MF brings school lessons to financial planning
Aditya Birla Sun Life Mutual Fund (ABSLMF), in partnership with creative agency AGENCY09, has launched its Teacher’s Day campaign, ‘The Comeback Morcha’, offering a playful […]
MAAC expands their presence in Thane
MAAC (Maya Academy of Advanced Creativity) has expanded its presence in the Mumbai Metropolitan Region with the inauguration of a new state-of-the-art training centre in […]
The Hype Studio bags PR mandate for Integra Robotics
The Hype Studio has won the communications mandate for Integra Robotics, an Indian robotics and automation company developing homegrown technology for industrial, manufacturing and defence […]
Tata Trusts launch Vajood Rahe Maujood campaign to raise dementia awareness
The Tata Trusts has introduced a new dementia awareness campaign, ‘Vajood Rahe Maujood’, aimed at changing how people understand and respond to dementia in India. […]
Lauritz Knudsen brings everyday home experiences to life with Partner Hai Na
Lauritz Knudsen Electrical and Automation has unveiled its latest brand campaign, ‘Partner Hai Na’, drawing attention to the essential role electrical solutions play in the […]
Reliance Consumer Products expands into ice cream with Bombay Creamery
Reliance Consumer Products has expanded its presence in India’s fast-growing FMCG and food sector with the launch of Bombay Creamery, marking its entry into the […]
HDFC Bank and Kinnect turn comedy into digital fraud awareness
HDFC Bank and Kinnect have expanded the bank’s Vigil Aunty fraud-awareness platform with a seven-episode stand-up comedy special, ‘Vigil Aunty Says – Laziness Saves’, streaming […]
Vi refreshes brand identity and teases new campaign with Shah Rukh Khan
Vi has unveiled a refreshed brand identity, marking a new phase in its evolution from a traditional telecom provider towards a technology-driven partner focused on […]
Pure & Sure launches ‘Eat! Without Worry’ campaign to build consumer trust
Pure & Sure has launched a new brand campaign, ‘Eat! Without Worry’, aimed at addressing the growing concerns, myths and uncertainties that influence consumers’ everyday […]