VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]
Category: MarTech
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VDO.AI launches interactive suite for CTV monetisation
VDO.AI has introduced its Interactive Creative Suite, a monetisation-focused solution designed to enhance revenue potential for CTV and OTT publishers. The new suite transforms standard […]
Marketing in a world where brands are discovered, not searched
For many years, Marketing has been developed using intent as the foundation of Marketing. Consumers would actively research, compare and then make a decision based […]
Establishing trust with advertisers and users key to build strong reputation
With more than a decade of experience in AdTech and digital marketing, Lakshmi Balachandran, CEO, and Prabha Kumari, Chief Product Officer (CPO), and Co-founders, Automate […]