Affle has announced that its subsidiary, Affle MEA FZ LLC, has entered into a definitive asset purchase agreement with DT (formerly Digital Turbine) to acquire […]
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Samsung celebrates consumer trust with ‘Trusted by India’ campaign for Galaxy A series
Samsung has launched its new ‘Trusted by India’ campaign for the Galaxy A Series, conceptualised by Cheil India, celebrating the trust and emotional connection the […]
Transforming international education through personalised learning and trusted mentorship
Your journey from leading roles at global organisations to founding an education-focused venture was driven by a personal experience as a parent. What was the […]
Promodome Communications secures lead communication mandate for Census 2026–27
Promodome Communications has been appointed as the lead communication partner for the Census 2026–27 campaign, marking a significant milestone for the integrated advertising agency in […]
Parle Duet showcases dual-flavour experience in new campaign
Parle Products has launched a new campaign for Parle Duet, spotlighting the brand’s distinctive dual-flavour offering and reinforcing its appeal among young consumers seeking exciting […]
Parle-G celebrates empathy and human connection in latest campaign
Parle-G has unveiled a new chapter of its iconic ‘G Maane Genius’ campaign, reinforcing the belief that true genius lies in the ability to create […]
Gordon Ramsay fronts Uber Eats’ Global World Cup campaign
Uber Eats has unveiled a new global campaign featuring celebrity chef Gordon Ramsay, taking an unexpected and humorous approach by encouraging football fans to stay […]
Vadilal brings Melody to the ice cream aisle
Vadilal Industries and Parle Products have joined hands to introduce Melody Ice Cream, marking the popular confectionery brand’s expansion into the ice cream segment through […]
MAGGI celebrates the journey behind its signature masala
MAGGI has unveiled a new campaign that shines a spotlight on the carefully sourced ingredients and extensive processes behind its signature masala. The initiative highlights […]
The growing demand for video KYC & DigiLocker-based verification
There is a quiet, but paradigm shift ongoing in the way Indian enterprises onboard customers, verify identities, and demonstrate regulatory compliance. It does not announce […]