Hershey’s India has launched its latest campaign, “Life Is Hard, Par Hershey’s Hai Na Yaar,” conceptualised by TBWA\Lintas, part of Omnicom Advertising India. The campaign […]
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Porter’s new campaign challenges everyday logistics jugaad among business owners
Colloquial has conceptualised a new pan-India campaign for Porter, focusing on business owners’ everyday habits and questioning the continued use of familiar but inefficient logistics […]
Wondrlab and Hector bring outcome-led intelligence to quick commerce
Hector, Wondrlab’s proprietary commerce technology platform, has expanded its quick-commerce offering with an outcome-led, technology-driven approach that brings advertising, inventory and market fulfilment intelligence together. […]
FTA Global examines how location and language influence AI brand recommendations
FTA Global has released “The Context Report”, examining how AI chatbots such as ChatGPT and Gemini can provide different brand recommendations when the same buying […]
Taneira celebrates Mother-Daughter bonds through Durga Pujo campaign
Taneira has unveiled its Durga Pujo campaign, ‘From a Mother’s Hands to Yours’, which connects Maa Durga’s return to her maternal home with a daughter’s […]
JioHotstar and Samsung bring stories to life with Galaxy Z Fold8 collaboration
JioHotstar and Samsung India have joined forces for a new brand collaboration centred on the Galaxy Z Fold8, highlighting how the foldable smartphone’s expanded display […]
ZOFF Foods urges consumers to look beyond price with ‘Know The Brand’ campaign
ZOFF Foods has launched a consumer awareness campaign titled ‘Know The Brand’, encouraging shoppers to look beyond price, packaging and brand familiarity when choosing whole […]
Rohan Prakash starts a new position as Associate Vice President at WPP Media
WPP Media has named Rohan Prakash as Associate Vice President, marking his latest move in a career spanning media strategy, account management and planning. Prakash […]
The future of marketing lies in smarter storytelling and measurable business impact
As consumer attention becomes increasingly fragmented across platforms, what emerging shifts in audience behaviour do you believe marketers are still underestimating? Consumer attention is now […]
SG Sportswear celebrates the untold journey behind athletic success with Dhruv Jurel
Sanspareils Greenlands (SG) has launched its Autumn Winter 2026 sportswear campaign, featuring Indian cricketer Dhruv Jurel in a narrative centred on discipline, resilience and self-belief. […]