Jack Daniel’s has appointed 22feet, part of Omnicom Advertising India, as its creative agency of record for India following a multi-agency pitch process. The integrated […]
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ReBid launches agentic creative intelligence tool
ReBid has announced the launch of its Unified Agentic Creative Intelligence Tool, an Agentic AI-powered solution that analyses competitor creatives across Meta and Google ecosystems […]
HDFC Life rolls out ‘Kal Ka Plan’ campaign with KKR
HDFC Life has launched its ‘Kal Ka Plan’ campaign in collaboration with Kolkata Knight Riders, using the ongoing cricket season to drive awareness around financial […]
Somany Ceramics unveils new brand identity
Somany Ceramics has unveiled a new brand identity, marking its evolution into a one-stop destination for home and building solutions across tiles, bathware, and related […]
Navi UPI campaign transforms auto repair into a Formula 1-style pit stop
Navi has released a new film as part of its ‘Hurrypur’ campaign, continuing its focus on speed in digital payments. Conceptualised by Sideways Consulting and […]
Fundraising is storytelling, not slide-building, and AI is changing that equation
For a long time, founders believed that fundraising success depended on building the perfect pitch deck. The focus was on slides, layouts, templates and visual […]
VDO.AI report highlights context-driven gains in YouTube ads performance
VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]
GREW Solar ties up with Gujarat Titans for campaign
GREW Solar has launched a new campaign titled ‘The Next Starts Here’ in association with the Gujarat Titans, using cricket-led storytelling to position solar energy […]
JioHotstar and Instamart introduce intent-led ads
JioHotstar has introduced a signal-led commerce advertising capability aimed at enabling brands to target audiences based on purchase intent signals, linking content consumption directly with […]
The AI architecture design decisions that make-or-break enterprise systems
Many enterprise businesses are interested in adding AI to their product. Most of them intend to implement it as early as they can. But, before […]