As digital advertising becomes increasingly AI-driven, how do you see AI transforming the way brands identify audiences, understand context, and optimise media investments? AI is […]
Category: Interview
The future of marketing lies in smarter storytelling and measurable business impact
As consumer attention becomes increasingly fragmented across platforms, what emerging shifts in audience behaviour do you believe marketers are still underestimating? Consumer attention is now […]
The real story behind AI visibility, client trust and 3D billboards
Client confidentiality is now being raised in pitch rooms, not just contracts as clients want to know which AI tools are used and where their […]
The future of branding: Designing for attention, emotion and authenticity
PlusOne Design works at the intersection of creativity, design, and business. What is your approach to turning a brand’s vision into a design language that […]
How AI and real-time data are making rural DOOH smarter
Advertising budgets across India have been steadily reallocating from print and television towards digital and out-of-home formats. From Vritti’s vantage point, how significant has this […]
EcoGadgets flags fraud in real time with AI-driven partner monitoring
Battery health is notoriously hard to assess without lab equipment. How does the AI infer battery anomalies from a doorstep visit rather than a teardown? […]
Preparing brands for the AI recommendation economy
Your report shows that while 99.2% of brands are recognised by name, only 12.4% appear in AI-generated category recommendations. What’s the biggest misconception CMOs have […]
Creating meaningful brand connections in changing media landscape
The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
Marketing beyond the hype: Building brands at the intersection of creativity, AI, and data
Marketing today sits at the intersection of creativity, technology, and data. How do you see this relationship evolving as brands look to create more meaningful […]
The new rules of digital marketing in the era of generative AI
1. Search is undergoing one of its biggest transformations with the rise of AI-powered answer engines and generative search experiences. How do you see the […]