What was the key consumer insight behind the ‘9-5’ campaign, and how did it shape the creative idea? Hangtime has become a big part of […]
Category: Interview
How dubdub is using AI to make interactive content smarter, faster and more personalised
What role does AI play in your business, and how are you translating its potential into practical, real-world applications? At dubdub, we’re building an infinite, […]
From Sociowash to SW Network: Building an integrated growth partner for brands
How has SW Network evolved from Sociowash, and what shaped this transformation? When we started Sociowash, the industry was moving towards specialisation. You had agencies […]
Building stronger startups: A founder’s guide to growth, funding and the future of entrepreneurship
What are the biggest challenges first-time founders face while building a startup? Startups are not a “single input – output” model, they are like a […]
Findise building trust in the age of creators and communities
Consumer trust has shifted from brands to creators and communities. What do you think today’s consumer actually expects from a brand now, and how has […]
Roadcast using telematics to move fleets from reacting to preventing
Fleet operators often see fuel bills as fixed costs tied to distance and load, when overspeeding, harsh braking and idling can be quietly inflating that […]
Vritti Solutions sees data trust as next competitive edge for Indian SMEs
The Indian market is crowded with global ERP and CRM players. Where does Ekatm compete most effectively, and what does Vritti Solutions offer mid-sized Indian […]
MOMS Outdoor believes best billboards blend into culture
Balancing visual impact with relevance often means saying no to bigger, flashier options. What trade-offs has MOMS Outdoor had to make on past campaigns to […]
Jupitice Justice building the missing digital layer for Indian justice
Jupitice Justice calls itself the world’s first “Meta Product Platform” for justice delivery, built without custom code per client. What does that mean operationally, and […]
Beyond cookies: Building smarter, contextual advertising
As digital advertising becomes increasingly AI-driven, how do you see AI transforming the way brands identify audiences, understand context, and optimise media investments? AI is […]