Posterscope India, Dentsu’s out-of-home (OOH) specialist agency, has launched a high-impact guerrilla marketing campaign for the horror thriller Final Destination: Bloodlines, under the banner of Warner Bros, leveraging immersive creativity …
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Nippon India Mutual Fund enhances brand visibility through metro station branding
by The Founderby The FounderNippon India Mutual Fund has become the first mutual fund brand to undertake exclusive station branding in the Mumbai Metro transit ecosystem. The brand has signed a five-year agreement with …
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Zepto unveils ‘SuperSaver’ OOH campaign across 11 cities and 62 towns
by The Founderby The FounderZepto has launched an expansive Out-of-Home (OOH) advertising campaign titled ‘SuperSaver’. Executed by Ideacafe.agency, the campaign spans 11 major cities and 62 towns, aiming to capture the attention of value-conscious …
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Flipkart Tech and SW Network unveil new campaign of tiny billboards for Infinix
by The Founderby The FounderSW Network has unveiled a new campaign for smartphone brand Infinix, using an unconventional outdoor format, in collaboration with Flipkart Tech. Announcing key features of Infinix Note 50s 5G+ by …
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Majestic Pride unveils iconic branding structure at Manohar International Airport
by The Founderby The FounderMajestic Pride Casino has launched an iconic branding structure at Manohar International Airport, Goa, in a strategic partnership with Times OOH, marking a significant milestone in the state’s outdoor advertising …
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Schmooze and BrandOnWheelz take ‘meme-based dating’ beyond screens
by The Founderby The FounderThe Artificial Intelligence (AI)-powered meme-based dating app Schmooze has joined forces with BrandOnWheelz to turn India’s bustling urban commute into a rolling social experiment. By blending humour, transit media and …
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Eveready Industries India, a battery brand, has launched a dynamic airport advertising campaign to promote its latest innovation — Eveready Ultima batteries at the Kolkata airport. The campaign, titled ‘Ultima: …
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Plum BodyLovin’, in collaboration with SW Network, has unveiled India’s first-ever scented billboard at Cyber Hub, Gurugram. Featuring the brand’s popular Vanilla Caramello fragrance, the unique installation offers passersby an …
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B2B Market Media | The Founder Media recently hosted Jury Meet for OOH Phoenix Awards 2025. The distinguished jury panel of industry experts for the jury meet of the OOH …
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Lemma transforms DOOH advertising’s CMS landscape with AI-powered Lemma Phi
by The Founderby The FounderLemma has unveiled Lemma Phi, an advanced and Artificial Intelligence (AI)-powered free Content Management System (CMS) for DOOH advertising screen owners worldwide. This next-generation platform enhances content and screen management, …