Client confidentiality is now being raised in pitch rooms, not just contracts as clients want to know which AI tools are used and where their […]
Category: OOH
Vinod Cookware brings Ganesh Chaturthi to life through creator-led modak storytelling
Vinod Intelligent Cookware has unveiled its digital campaign, ‘Modak Masterclass feat. Chef Nehal’, for Ganesh Chaturthi, blending festive culinary traditions with creator-led digital storytelling. The […]
Beco campaign sparks wider conversation around ingredient transparency
Beco’s #WarOnWhatsHidden campaign has triggered a broader discussion around ingredient transparency, informed consumer choice and comparative advertising in the consumer products category. The campaign, which […]
Fortune blends tradition and technology to reimagine Rath Yatra marketing
Fortune Sunflower Oil has created an immersive Rath Yatra experience in Puri by combining Odisha’s cultural heritage with AI, virtual and mixed reality, regional cuisine […]
Apple releases iPhone 18 Pro with variable-aperture camera and A20 Pro
Apple has launched the iPhone 18 Pro and iPhone 18 Pro Max, introducing a new variable-aperture camera system, the A20 Pro chip, enhanced battery performance […]
Just In Time launches new campaign with Ayushmann Khurrana
Just In Time, the omnichannel watch retailer, has launched its latest brand campaign, ‘Watching Out For You’, featuring actor and brand ambassador Ayushmann Khurrana. The […]
AdCounty Media strengthens AdTech portfolio with Adaxx Pro integration
AdCounty Media India Ltd. has updated the market on its acquisition of a 99.95 per cent stake in Adaxx Adtech & Media LLP for Rs […]
Netcore joins hands with GlobalPay for Real-Time Customer Connections
Netcore has partnered with WSFx Global Pay Ltd. (GlobalPay) to transform customer engagement by bringing omnichannel marketing automation and a Customer Data Platform (CDP) together […]
Foxtale brings Shah Rukh Khan to the ‘Surface-to-Source’ skincare story
Foxtale has unveiled the second film in its latest campaign featuring Shah Rukh Khan, built around the skincare brand’s ‘Surface to Source’ philosophy. The film […]
The rise of synthetic influencers and what they mean for authenticity
Every few years, our industry finds itself asking the same question differently. Is this new technology going to change marketing forever? I’ve heard that question […]