AdCounty Media India Ltd. has updated the market on its acquisition of a 99.95 per cent stake in Adaxx Adtech & Media LLP for Rs 10 crore, strengthening its programmatic advertising and branding capabilities.
Completed in March 2026, the acquisition made Adaxx Adtech & Media LLP a subsidiary of AdCounty Media and adds Adaxx Pro to the company’s technology ecosystem as its programme for programmatic advertising and brand-focused digital campaigns.
Adaxx Pro will support key advertising functions including audience targeting, digital media buying, campaign optimisation, inventory management and brand reach. The integration is expected to help AdCounty Media deliver more targeted and measurable campaigns while enabling brands to connect with audiences across a wider range of digital touchpoints.
The addition of Adaxx Pro further expands AdCounty Media’s existing portfolio, which includes programmatic advertising, Connected TV, display advertising, performance marketing, mobile advertising, Apple Search Ads and publisher monetisation solutions.
By bringing programmatic and branding capabilities together with its performance marketing expertise, AdCounty Media aims to offer advertisers a more integrated approach spanning brand awareness, customer consideration and acquisition. The combined technology ecosystem is also designed to improve campaign reach, engagement and measurable returns.
The acquisition broadens AdCounty Media’s addressable market beyond AI-powered performance marketing, opening opportunities across display advertising, brand building and programmatic media. The company expects the integration to support growth among brands and agencies seeking unified digital advertising solutions.
” The acquisition of Adaxx Adtech & Media and its proprietary solution Adaxx Pro is a crucial step in enhancing our technology-driven advertising expertise. Adaxx Pro will strengthen our programmatic and branding solutions and allow us to deliver more integrated solutions to brands and agencies. We see significant synergy potential in the combination of our technology ecosystem with Adaxx’s capabilities to build a scalable and globally relevant AdTech business,” said Aditya Jangid, Chairman and Joint Managing Director, AdCounty Media India Limited.
The integration marks another step in AdCounty Media’s expansion towards a broader technology-led advertising ecosystem, bringing together programmatic, performance and branding capabilities under a more unified platform.
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