ThinkROI has conceptualised and executed the integrated launch campaign for Indifeast, the new staples and ready-to-cook brand from Dhariwal Food, a part of the Manikchand […]
Tag: Digital Marketing
Creating meaningful brand connections in changing media landscape
The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
UNIBIC launches Fruit & Nut Cookies campaign celebrating the perfect balance of fruits and nuts
UNIBIC has unveiled a new campaign for its Fruit & Nut Cookies range, built around the playful question of whether the cookies are fruity with […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Tata CLiQ Luxury unveils crime-themed campaign for its sale event
Tata CLiQ Luxury has introduced a new campaign built around a crime investigation theme to promote its latest luxury sale event. The campaign adopts a […]
True Balance launches humour-led campaign around everyday financial challenges
True Balance has launched a new campaign focused on everyday financial situations, highlighting moments when consumers face unexpected expenses and urgent monetary requirements. The campaign […]
FTA Global Launches FTA.Visibility
FTA Global has announced the official launch of FTA.Visibility. This tool is designed to help marketers measure, track, and improve their brand’s presence in AI-generated […]
VDO.AI report highlights context-driven gains in YouTube ads performance
VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]
FTA Global secures digital marketing mandate from Apex Group
FTA Global has won the digital marketing mandate for Apex Group, marking a significant addition to its client portfolio. The one-year engagement will see FTA […]
PoppiGo Partners with Slay Media to amplify ‘NoPause’ digital identity
PoppiGo has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration aims to strengthen PoppiGo’s bold, performance-led […]