VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]
Tag: Digital Marketing
FTA Global secures digital marketing mandate from Apex Group
FTA Global has won the digital marketing mandate for Apex Group, marking a significant addition to its client portfolio. The one-year engagement will see FTA […]
PoppiGo Partners with Slay Media to amplify ‘NoPause’ digital identity
PoppiGo has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration aims to strengthen PoppiGo’s bold, performance-led […]
Redefining influencer marketing through structured scale
What distinguishes IPLIX’s approach to influencer marketing from volume-driven or marketplace-led models? IPLIX is built to operate at scale, but with strategic control. While marketplace-led […]
Creativefuel secures social and digital mandate for Priyagold
Creativefuel has won the social media and digital mandate for FMCG brand Priyagold, entering into a strategic year-long partnership aimed at strengthening the brand’s digital […]
ting introduces new sports-focused marketing unit ‘ting Sports’
ting has announced the launch of ting Sports, a specialised sports marketing vertical aimed at strengthening its presence in the fast-growing sports and entertainment ecosystem. […]