IGP has launched its Raksha Bandhan campaign, ‘The Rakhi Promise’, focusing on the everyday promises, memories and gestures that define sibling relationships. The campaign combines […]
Tag: Digital Marketing
VDO.AI study highlights role of Ad format and relevance in engagement
VDO.AI has released a study showing that AI-generated advertisements perform at levels comparable to traditionally created ads, with campaign engagement influenced more by ad format […]
Netcore rebrands as Netcore.ai with agentic marketing platform
Netcore Cloud has announced its rebranding to Netcore.ai, marking its transition to an agentic marketing platform. The company said the new identity reflects a shift […]
ThinkROI drives Indifeast brand launch
ThinkROI has conceptualised and executed the integrated launch campaign for Indifeast, the new staples and ready-to-cook brand from Dhariwal Food, a part of the Manikchand […]
Creating meaningful brand connections in changing media landscape
The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
UNIBIC launches Fruit & Nut Cookies campaign celebrating the perfect balance of fruits and nuts
UNIBIC has unveiled a new campaign for its Fruit & Nut Cookies range, built around the playful question of whether the cookies are fruity with […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Tata CLiQ Luxury unveils crime-themed campaign for its sale event
Tata CLiQ Luxury has introduced a new campaign built around a crime investigation theme to promote its latest luxury sale event. The campaign adopts a […]
True Balance launches humour-led campaign around everyday financial challenges
True Balance has launched a new campaign focused on everyday financial situations, highlighting moments when consumers face unexpected expenses and urgent monetary requirements. The campaign […]
FTA Global Launches FTA.Visibility
FTA Global has announced the official launch of FTA.Visibility. This tool is designed to help marketers measure, track, and improve their brand’s presence in AI-generated […]