Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Tag: Digital Marketing
Tata CLiQ Luxury unveils crime-themed campaign for its sale event
Tata CLiQ Luxury has introduced a new campaign built around a crime investigation theme to promote its latest luxury sale event. The campaign adopts a […]
True Balance launches humour-led campaign around everyday financial challenges
True Balance has launched a new campaign focused on everyday financial situations, highlighting moments when consumers face unexpected expenses and urgent monetary requirements. The campaign […]
FTA Global Launches FTA.Visibility
FTA Global has announced the official launch of FTA.Visibility. This tool is designed to help marketers measure, track, and improve their brand’s presence in AI-generated […]
VDO.AI report highlights context-driven gains in YouTube ads performance
VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]
FTA Global secures digital marketing mandate from Apex Group
FTA Global has won the digital marketing mandate for Apex Group, marking a significant addition to its client portfolio. The one-year engagement will see FTA […]
PoppiGo Partners with Slay Media to amplify ‘NoPause’ digital identity
PoppiGo has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration aims to strengthen PoppiGo’s bold, performance-led […]
Redefining influencer marketing through structured scale
What distinguishes IPLIX’s approach to influencer marketing from volume-driven or marketplace-led models? IPLIX is built to operate at scale, but with strategic control. While marketplace-led […]
Creativefuel secures social and digital mandate for Priyagold
Creativefuel has won the social media and digital mandate for FMCG brand Priyagold, entering into a strategic year-long partnership aimed at strengthening the brand’s digital […]
ting introduces new sports-focused marketing unit ‘ting Sports’
ting has announced the launch of ting Sports, a specialised sports marketing vertical aimed at strengthening its presence in the fast-growing sports and entertainment ecosystem. […]