The Coca-Cola Company has announced a new global visual identity system for the Coca-Cola brand, aimed at delivering a more consistent brand experience across nearly 200 markets worldwide.
The refreshed identity will be introduced across Latin America, Europe, the Middle East and Asia, covering product packaging, retail environments, equipment and digital platforms.
The updated design places greater emphasis on Coca-Cola’s signature brand elements, including its red-and-white colour palette, the Dynamic Ribbon, the Arden Square and the Spencerian script. Coca-Cola Zero Sugar will also feature a refreshed design with larger “Zero Sugar” typography, a black Dynamic Ribbon on cans and black bottle caps on PET packaging.
Arnab Roy, President, Coca-Cola Global Category, said the refreshed identity is intended to strengthen brand consistency while building on the company’s established visual identity.
“By building on the things people already know and love, we’re creating a stronger foundation for growth while staying unmistakably Coca-Cola,” Roy said.
As part of the rollout, the company has also introduced an updated Brand Center and Design Intelligence tools for its internal marketing and design teams, along with agency partners, to support brand governance and ensure consistency across global markets.
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