SW Network has developed a new campaign film for Cleartrip’s Big Billion Days sale, using humour and animated bird characters to highlight how attractive travel […]
Tag: marketing
Findise building trust in the age of creators and communities
Consumer trust has shifted from brands to creators and communities. What do you think today’s consumer actually expects from a brand now, and how has […]
Flipkart and SW Network turn Samsung Galaxy S25 offer into a ‘Too Good To Be True’ campaign
Flipkart has partnered with SW Network for a social-first campaign around its Big Billion Days offer on the Samsung Galaxy S25, using actor Tamannaah Bhatia […]
Tilt Brand Solutions appoints Giamaria Fernandes as President and Head of Design
Tilt Brand Solutions has appointed Giamaria Fernandes as President and Head of Design as the agency strengthens its senior creative leadership and expands its multidisciplinary […]
Publicis Groupe India bags marketing mandate for Raymond Lifestyle
Raymond Lifestyle Limited has brought its marketing operations under a single integrated partnership with Publicis Groupe India. The partnership covers Raymond Lifestyle’s complete brand portfolio […]
IGP launches ‘The IGP Coffee Edit’ campaign for International Coffee Day
IGP has launched ‘The IGP Coffee Edit’, a new campaign marking International Coffee Day by bringing coffee-inspired products and personalised gifting options together on its […]
Macho Sporto unveils new brand campaign with Vicky Kaushal
Macho Sporto has launched its latest brand campaign, ‘Chaal Badal De’, featuring actor Vicky Kaushal as it looks to build a stronger connection with younger […]
KreditBee expands lending narrative with new ‘Bee Practical’ campaign
KreditBee has launched its latest campaign, ‘Bee Practical’, as it expands its communication beyond personal loans to highlight a broader range of lending products. The […]
VDO.AI launches AI-powered least spillage model for festive advertising
VDO.AI has launched its Festive Ad Suite, an advertising technology stack designed to help brands improve campaign efficiency during the festive season through its proprietary […]
FTA Global unveils FTA Impact to enable NGOs through digital expertise
FTA Global has released FTA Impact, its corporate social responsibility (CSR) initiative focused on supporting NGOs and social organizations through digital marketing, technology, artificial intelligence […]