MINI India has launched a new campaign for the MINI Countryman, featuring actor Kareena Kapoor Khan, highlighting the model’s larger dimensions, increased interior space and […]
Tag: marketing
Apsara launches campaign for Zesta scented pencils
Apsara has launched a new campaign for its Zesta range of scented pencils, featuring the tagline ‘Awesome Smell, Writes So Well’. Conceptualised by Omnicom Media’s […]
Fibe launches AI-powered ‘Jiyo Full Size’ campaign to champion aspirational living
Fibe has launched ‘Jiyo Full Size’, a new AI-generated campaign that explores how financial constraints often force people to scale down or postpone their aspirations. […]
Sansaar by D’Decor expands into bedding with new campaign featuring Ranveer Singh
Sansaar, D’Decor’s conscious luxury soft furnishings brand, has expanded into the bedding category with the launch of its latest campaign, ‘A Great Day Starts the […]
Netcore report highlights revenue impact of delayed BFSI marketing campaigns
Netcore has released a new report, The Manual Workflow Tax, highlighting how manual marketing processes are affecting revenue generation and customer engagement across the banking, […]
Buldana Urban rolls out audio awareness campaign across 93 MSRTC bus stations
Buldana Urban Co-operative Credit Society has completed a 30-day audio awareness campaign across 93 Maharashtra State Road Transport Corporation (MSRTC) bus stations to promote its […]
Lodestar UM wins AMFI’s integrated media mandate
Omnicom Media Group’s Lodestar UM has secured the integrated media mandate for the Association of Mutual Funds in India (AMFI) following a multi-agency pitch. Under […]
Dentsu wins Air India’s media planning and buying mandate
Dentsu has secured Air India’s media planning and buying mandate after a competitive multi-agency pitch process. The account is estimated to be worth between Rs […]
Samsung celebrates consumer trust with ‘Trusted by India’ campaign for Galaxy A series
Samsung has launched its new ‘Trusted by India’ campaign for the Galaxy A Series, conceptualised by Cheil India, celebrating the trust and emotional connection the […]
The Womb receives Wonder Cement’s creative mandate
The Womb has won the creative and strategy mandate for Wonder Cement. Under the mandate, The Womb will handle brand strategy, creative communication, and integrated […]