IGP has launched ‘The IGP Coffee Edit’, a new campaign marking International Coffee Day by bringing coffee-inspired products and personalised gifting options together on its platform.
The campaign centres on The Coffee Edit Collection, featuring a new range of coffee-themed cakes developed especially for International Coffee Day. The cakes draw inspiration from different coffee preferences and personalities, while the wider collection includes personalised mugs and tumblers, premium hampers, coffee-inspired bouquets and other gifting options from IGP’s existing portfolio.
Each order from the collection will also include a Coffee Note, allowing customers to add a personalised message for the recipient. IGP has created a dedicated section on its platform where consumers can explore the Coffee Day cakes, coffee-inspired gifts and limited-edition collaborations under The IGP Coffee Edit.
Tarun Joshi, Founder and CEO, IGP, said the campaign builds on the company’s focus on everyday occasions and moments that can be transformed into opportunities for celebration. He added that coffee has become an increasingly prominent part of everyday culture, particularly among Gen Z and millennials, creating an opportunity to connect the beverage with personalised gifting.
As part of the campaign, IGP has partnered with abCoffee to develop limited-edition hampers combining the coffee brand’s offerings with IGP’s gifting formats. The collaboration is aimed at bringing together coffee and personalisation through a curated gifting experience.
IGP has also collaborated with Blue Heaven for a digital giveaway featuring the beauty brand’s coffee-flavoured lip collection alongside IGP’s coffee-inspired cakes. The cross-category initiative connects coffee, beauty and gifting as part of the wider campaign.
The campaign will further use creator-led content to highlight different coffee personalities, including the iced coffee enthusiast, cappuccino purist, mocha lover and espresso drinker. The content encourages consumers to identify with a particular coffee preference and explore gifting options aligned with it.
Through The IGP Coffee Edit, IGP is positioning coffee as more than an everyday beverage by connecting the culture surrounding coffee with gifting, personalisation and social occasions. The campaign combines new products with collaborations and digital content to create a dedicated gifting proposition around International Coffee Day.
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