Outdoor advertising has entered a new era. Across premium streets, transit corridors and digital landmarks, the billboard is no longer merely carrying the creative — […]
Category: Leaders’ Say
Get up close and personal with visionary entrepreneurs and business leaders.
AI visibility is the new SEO metric, and most brands aren’t tracking it
For years, SEO has been the benchmark for measuring digital visibility. Marketing teams have relied on keyword rankings, organic traffic, click-through rates, and impressions to […]
How AI is rewriting the rules of client confidentiality
In the blink of an eye, AI became almost ubiquitous. Naturally, organisations began to move quickly to integrate it across almost every layer of work, […]
How AI and real-time data are making rural DOOH smarter
Advertising budgets across India have been steadily reallocating from print and television towards digital and out-of-home formats. From Vritti’s vantage point, how significant has this […]
Marketing teams without dashboards: Working through AI conversations
The use of marketing dashboards has been new for a long time. Its purpose is to help teams analyse their performance. Campaign managers take a […]
Agentic marketing and the shift towards outcome-driven growth
Every marketing conference this year has a session on agentic AI. Almost none of them can tell you what that means on a Tuesday morning, […]
EcoGadgets flags fraud in real time with AI-driven partner monitoring
Battery health is notoriously hard to assess without lab equipment. How does the AI infer battery anomalies from a doorstep visit rather than a teardown? […]
Preparing brands for the AI recommendation economy
Your report shows that while 99.2% of brands are recognised by name, only 12.4% appear in AI-generated category recommendations. What’s the biggest misconception CMOs have […]
Creating meaningful brand connections in changing media landscape
The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]