As digital advertising becomes increasingly AI-driven, how do you see AI transforming the way brands identify audiences, understand context, and optimise media investments? AI is […]
Category: Leaders’ Say
Get up close and personal with visionary entrepreneurs and business leaders.
The future of marketing lies in smarter storytelling and measurable business impact
As consumer attention becomes increasingly fragmented across platforms, what emerging shifts in audience behaviour do you believe marketers are still underestimating? Consumer attention is now […]
The real story behind AI visibility, client trust and 3D billboards
Client confidentiality is now being raised in pitch rooms, not just contracts as clients want to know which AI tools are used and where their […]
Why long-term agency partnerships are making a strong comeback
A decade ago, the advertising industry was fragmented into a spectrum of specialists, and if a brand wanted to be part of one whole story […]
The hidden balance sheet: Why the C-suite still fails employer branding
Inside the glass tower of a Fortune 500 tech firm, a quarterly strategy review is underway. Millions of dollars are allocated to a sleek rebrand: […]
The billboard goes digital: How DOOH quietly took over the skyline
There was a time when billboards simply occupied space. Today, they command attention, respond to audiences, deliver data, and increasingly form part of an intelligent […]
AI won’t replace agencies, it will replace average thinking
Over the last year, one question has followed me into almost every client meeting, conference and industry panel: “Is AI going to replace agencies?” My […]
The future of branding: Designing for attention, emotion and authenticity
PlusOne Design works at the intersection of creativity, design, and business. What is your approach to turning a brand’s vision into a design language that […]
The rise of synthetic influencers and what they mean for authenticity
Every few years, our industry finds itself asking the same question differently. Is this new technology going to change marketing forever? I’ve heard that question […]
The next competitive advantage won’t be better AI, it’ll be better taste
Here’s a thought experiment. Take two brands in the same category, give them identical AI tools, identical budgets, and identical briefs. Come back in six […]