Advertising budgets across India have been steadily reallocating from print and television towards digital and out-of-home formats. From Vritti’s vantage point, how significant has this […]
Category: Leaders’ Say
Get up close and personal with visionary entrepreneurs and business leaders.
Marketing teams without dashboards: Working through AI conversations
The use of marketing dashboards has been new for a long time. Its purpose is to help teams analyse their performance. Campaign managers take a […]
Agentic marketing and the shift towards outcome-driven growth
Every marketing conference this year has a session on agentic AI. Almost none of them can tell you what that means on a Tuesday morning, […]
EcoGadgets flags fraud in real time with AI-driven partner monitoring
Battery health is notoriously hard to assess without lab equipment. How does the AI infer battery anomalies from a doorstep visit rather than a teardown? […]
Preparing brands for the AI recommendation economy
Your report shows that while 99.2% of brands are recognised by name, only 12.4% appear in AI-generated category recommendations. What’s the biggest misconception CMOs have […]
Creating meaningful brand connections in changing media landscape
The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Marketing beyond the hype: Building brands at the intersection of creativity, AI, and data
Marketing today sits at the intersection of creativity, technology, and data. How do you see this relationship evolving as brands look to create more meaningful […]
The new rules of digital marketing in the era of generative AI
1. Search is undergoing one of its biggest transformations with the rise of AI-powered answer engines and generative search experiences. How do you see the […]
Workforce readiness in the age of AI and continuous learning
1. Learning and development is undergoing a major transformation with the rise of AI and digital technologies. How do you see the role of corporate […]