For years, SEO has been the benchmark for measuring digital visibility. Marketing teams have relied on keyword rankings, organic traffic, click-through rates, and impressions to […]
Category: Article
How AI is rewriting the rules of client confidentiality
In the blink of an eye, AI became almost ubiquitous. Naturally, organisations began to move quickly to integrate it across almost every layer of work, […]
Marketing teams without dashboards: Working through AI conversations
The use of marketing dashboards has been new for a long time. Its purpose is to help teams analyse their performance. Campaign managers take a […]
Agentic marketing and the shift towards outcome-driven growth
Every marketing conference this year has a session on agentic AI. Almost none of them can tell you what that means on a Tuesday morning, […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
The AI-powered event: How brands are using data to design experiences that convert, not just impress
The brief for a brand event has sounded the same for years. Big venue. Strong footfall. A headline number to put in the post-event report. […]
The growing demand for video KYC & DigiLocker-based verification
There is a quiet, but paradigm shift ongoing in the way Indian enterprises onboard customers, verify identities, and demonstrate regulatory compliance. It does not announce […]
Every category of enterprise software is up for rebuilding
Salesforce just shipped sixty-plus MCP tools so AI agents can use it. HubSpot did the same a few months earlier. Every major SaaS company is […]
Raising Venture Capital? Here’s What Founders Need to Consider
Having worked closely within venture-backed environments raising capital, engaging with investors, and navigating board dynamics, I’ve come to see the system from both sides. While […]
Marketing in a world where brands are discovered, not searched
For many years, Marketing has been developed using intent as the foundation of Marketing. Consumers would actively research, compare and then make a decision based […]