Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Category: Article
The AI-powered event: How brands are using data to design experiences that convert, not just impress
The brief for a brand event has sounded the same for years. Big venue. Strong footfall. A headline number to put in the post-event report. […]
The growing demand for video KYC & DigiLocker-based verification
There is a quiet, but paradigm shift ongoing in the way Indian enterprises onboard customers, verify identities, and demonstrate regulatory compliance. It does not announce […]
Every category of enterprise software is up for rebuilding
Salesforce just shipped sixty-plus MCP tools so AI agents can use it. HubSpot did the same a few months earlier. Every major SaaS company is […]
Raising Venture Capital? Here’s What Founders Need to Consider
Having worked closely within venture-backed environments raising capital, engaging with investors, and navigating board dynamics, I’ve come to see the system from both sides. While […]
Marketing in a world where brands are discovered, not searched
For many years, Marketing has been developed using intent as the foundation of Marketing. Consumers would actively research, compare and then make a decision based […]
How AI can make financial services more transparent for everyday investors
Artificial Intelligence (AI) has the potential to significantly enhance many aspects of financial services for all its stakeholders. The financial service industry has often been […]
Cash-flow lending will overtake collateral to bridge India’s MSME credit gap
As a vital contributor to India’s industrial landscape, the MSME sector plays a crucial role in manufacturing, exports, and employment. With 5.93 crore registered MSMEs employing more […]
Tradition meets technology on Grand Road: Crafting a multi-sensory Rath Yatra
Advertising has shifted from isolated placements to orchestrated, on-ground experiences. Multi-element technology brings different touchpoints ranging from immersive layers, interactive demos and sampling, utility-led services, […]
The power of humour: How agencies are using wit to engage with audiences
If everything were perfect, there would be no need for laughter. Comedy is a coping mechanism, a response to discomfort, contradiction, and chaos. It’s the […]