India’s urban landscape is changing fast and so is the way brands reach busy commuters. At the heart of this revolution is BrandOnWheelz, a Bengaluru […]
Category: Article
Generational jumpstart, the eternal Indian gift. Is it getting endangered?
Every next generation in India is getting richer sequentially & in a big way! The wealth being inherited today is not the result of sudden […]
Beyond the bureau: How FinTechs are giving credit to first-time borrowers
In a world where traditional credit systems often exclude those lacking a credit history, FinTech companies are rewriting the rules extending financial access to first-time […]
When topical becomes tasteless: The fall of brand sensitivity
In a world where every second of public life can go viral, the line between topical and tasteless is becoming dangerously thin. Recently, a video […]
Digital agri-lending: Can technology solve rural credit gaps?
India’s agricultural sector, home to over 120 million small and marginal farmers, has long faced significant credit access barriers. While formal agricultural credit crossed Rs […]
Inside Adland’s rising counterculture: Field notes from the creative underground of Indie Ad agencies
There’s a rhythm in independent ad agencies that’s hard to explain until you’ve lived inside one—it’s flat but not structureless, always in motion but not […]
B2B, but with boundaries: Managing privacy compliance in inter-enterprise data sharing
With more than 850 million Indians online, every click, tap, and payment adds to an ever-growing trove of electronic transaction histories. People are beginning to […]
Personal branding in the digital age: A strategic imperative for students
In an era defined by hyper-connectivity, rapid information exchange, and the gig economy, the question is no longer “Do you have a personal brand?” but […]
Revolutionising travel: The rise of hospitality SaaS
The travel and hospitality industry is undergoing a transformative shift, driven by the rapid adoption of Software-as-a-Service (SaaS) solutions. From enhancing operational efficiency to delivering […]
Marketing Ghiblified: The deluge of AI-generated content
When Artificial Intelligence (AI) art goes viral, is it still marketing — or just trend-hopping? Let’s decode what marketing really means in the age of […]