Flipkart has partnered with SW Network for a social-first campaign around its Big Billion Days offer on the Samsung Galaxy S25, using actor Tamannaah Bhatia to build a narrative around the reaction to an unusually attractive deal.
Conceptualised and executed by SW Network, the campaign is built around the idea ‘Too Good To Be True’, drawing on the familiar consumer instinct to double-check a deal that appears almost unbelievable. Rather than placing the offer at the centre of a conventional product communication, the campaign uses Tamannaah Bhatia to create curiosity before revealing the Samsung Galaxy S25 offer available on Flipkart during Big Billion Days.
The creative approach uses the actor as part of the campaign idea rather than as a conventional celebrity endorser. Her unexpected appearance is used to recreate the sense of disbelief associated with discovering a compelling offer, with the product and deal serving as the eventual reveal.
Raghav Bagai, Co-founder, SW Network, said the campaign was built around the natural reaction of disbelief that comes with an attractive offer. He added that Tamannaah helped turn this consumer insight into a broader social moment.
Jaunty, Producer and Director, Banana in a Suit (BIAS Studios), said the creative objective was to make a price-led message something consumers would want to discover and discuss rather than simply presenting the offer directly.
The campaign combines celebrity-led storytelling with a commerce-focused message, using curiosity and surprise to create a more engaging communication around the Big Billion Days offer.
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