boAt has introduced its Apex Power Bank Series alongside a new brand campaign built around the proposition ‘Power That You Can Bank On’, highlighting the […]
Author: The Founder
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FTA Global examines how location and language influence AI brand recommendations
FTA Global has released “The Context Report”, examining how AI chatbots such as ChatGPT and Gemini can provide different brand recommendations when the same buying […]
ZOFF Foods urges consumers to look beyond price with ‘Know The Brand’ campaign
ZOFF Foods has launched a consumer awareness campaign titled ‘Know The Brand’, encouraging shoppers to look beyond price, packaging and brand familiarity when choosing whole […]
SG Sportswear celebrates the untold journey behind athletic success with Dhruv Jurel
Sanspareils Greenlands (SG) has launched its Autumn Winter 2026 sportswear campaign, featuring Indian cricketer Dhruv Jurel in a narrative centred on discipline, resilience and self-belief. […]
Vinod Cookware brings Ganesh Chaturthi to life through creator-led modak storytelling
Vinod Intelligent Cookware has unveiled its digital campaign, ‘Modak Masterclass feat. Chef Nehal’, for Ganesh Chaturthi, blending festive culinary traditions with creator-led digital storytelling. The […]
Fortune blends tradition and technology to reimagine Rath Yatra marketing
Fortune Sunflower Oil has created an immersive Rath Yatra experience in Puri by combining Odisha’s cultural heritage with AI, virtual and mixed reality, regional cuisine […]
Pocket Entertainment crosses $500 million ARR with AI-led growth
Pocket Entertainment has crossed $500 million in annualised revenue run rate, marking 70 per cent year-on-year growth. The company says the milestone reflects the continued […]
BharathCloud joins hands with Ibentos Partner to expand AI-powered marketing
BharathCloud has partnered with Ibentos, an AI-driven technology company operating across North America and India, to strengthen brand marketing, customer engagement and event technology initiatives […]
Apple releases iPhone 18 Pro with variable-aperture camera and A20 Pro
Apple has launched the iPhone 18 Pro and iPhone 18 Pro Max, introducing a new variable-aperture camera system, the A20 Pro chip, enhanced battery performance […]
Just In Time launches new campaign with Ayushmann Khurrana
Just In Time, the omnichannel watch retailer, has launched its latest brand campaign, ‘Watching Out For You’, featuring actor and brand ambassador Ayushmann Khurrana. The […]