Netcore Cloud has announced its rebranding to Netcore.ai, marking its transition to an agentic marketing platform. The company said the new identity reflects a shift from being a software vendor to an AI-native outcome partner, with seven autonomous AI agents managing marketing campaigns while Netcore’s growth engineers remain co-accountable for customer growth.
According to the company, the platform enables its AI agents to autonomously plan, execute, analyse and optimise marketing campaigns across the entire customer lifecycle. Netcore.ai said it is the first platform in the industry to adopt a shared outcome ownership model, where the company’s success is directly linked to its clients’ business outcomes.
The company stated that the platform brings together customer engagement, product discovery, personalisation, Customer Data Platform (CDP), email marketing and CPaaS into a unified technology stack. Information from these capabilities is integrated into a central context and governance layer to create a real-time, consent-managed view of each customer’s journey.
Netcore.ai said this unified architecture allows all seven AI agents to work together, ensuring decisions made across one marketing channel are immediately available across others for hyper-personalised campaign execution.
While AI agents automate campaign execution, each client is supported by a dedicated Netcore growth engineer who monitors performance, interprets insights and provides strategic guidance where human expertise is required.
Rajesh Jain, Founder and Managing Director of Netcore, said the company has designed its platform differently by combining autonomous AI agents with dedicated teams that remain accountable for campaign outcomes alongside clients.
The company also introduced an outcome-based pricing model under which its engagement is structured around clients’ business KPIs instead of software usage alone. Netcore.ai said the model combines AI-driven execution with dedicated teams that are operationally and financially invested in delivering measurable business results.
The agentic marketing platform is now available across Netcore.ai’s markets in India, Southeast Asia, the Middle East, North America, Europe and Africa. Enterprise customers can access the complete platform, including the unified Context Layer and all seven AI agents, through the company’s existing engagement model.
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