Whisper World has partnered with Patanjali Foods Ltd. to integrate Nutrela Soya Chunks into television content through an In-Content Advertising (ICA) campaign on Star Jalsha […]
Tag: MarTech
Preparing brands for the AI recommendation economy
Your report shows that while 99.2% of brands are recognised by name, only 12.4% appear in AI-generated category recommendations. What’s the biggest misconception CMOs have […]
Netcore rebrands as Netcore.ai with agentic marketing platform
Netcore Cloud has announced its rebranding to Netcore.ai, marking its transition to an agentic marketing platform. The company said the new identity reflects a shift […]
Marketing beyond the hype: Building brands at the intersection of creativity, AI, and data
Marketing today sits at the intersection of creativity, technology, and data. How do you see this relationship evolving as brands look to create more meaningful […]
The new rules of digital marketing in the era of generative AI
1. Search is undergoing one of its biggest transformations with the rise of AI-powered answer engines and generative search experiences. How do you see the […]
Affle strengthens consumer platform with strategic AdColony asset acquisition
Affle has announced that its subsidiary, Affle MEA FZ LLC, has entered into a definitive asset purchase agreement with DT (formerly Digital Turbine) to acquire […]
Marketing without silos: The power of true integration
Promodome positions itself as a 360-degree agency. What does truly integrated marketing look like today, beyond just offering multiple services? Today, integrated marketing is no […]
FTA Global Launches FTA.Visibility
FTA Global has announced the official launch of FTA.Visibility. This tool is designed to help marketers measure, track, and improve their brand’s presence in AI-generated […]
Building a data-led future for OOH: Inside LOCAD’s AI-powered media ecosystem
What role does AI and data analytics play across various LOCAD’s platforms and how is it transforming traditional OOH into a data-driven ecosystem? AI and […]
Delhi to witness two-day technology event: TechnovateX’24
At the forefront of technological innovation and exploration, B2B|TFM is organising TechnovateX 2024 under the theme “Revealing the next frontier in technological advancements.” To be […]