What role does AI and data analytics play across various LOCAD’s platforms and how is it transforming traditional OOH into a data-driven ecosystem?
AI and data analytics are the core engines powering LOCAD’s end-to-end ecosystem, transforming static traditional Out-of-Home (OOH) advertising into a dynamic, data-driven powerhouse. Our LOCAUDIT.AI platform leverages AI extensively for real-time campaign verification, detecting creative accuracy and site compliance, eliminating manual audits that plague the industry. Our latest product LOCEARN is an industry game changer wherein we have over 20,000+ decentralized feet on street to offer unparallel 3rd party audit system at scale in the country! LOCEARN also is a unique app that not only provides 3rd party audit on demand but help in generating income and employment for people across the country.
Please elaborate your journey since inception till now and what is the focus area moving forward?
LOCAD began in 2015 as a modest OOH audit platform in Delhi and Singapore, addressing fraud and opacity in India’s fragmented ₹5,000+ Cr OOH market. Over a decade, we’ve evolved into a full-stack digital-first Media Tech Company, expanding from LOCAUDIT.ai’s on-demand verification to an integrated OOH-DOOH suite i.e: Transit Media Platform (cabs, buses, auto, metro, e-rickshaws, airlines), Programmatic DOOH (60,000+ screens), PLANO.ai for data driven OOH planning , LOCAD Influns for influencers – 1mn+ Nano and Micro Influencers, LocEarn for decentralized monitoring, and hyperlocal mobile advertising via LOCAD programmatic In App AdPlatform. Key milestones include DPIIT startup recognition pursuits, partnerships with governments and political parties, and geographic scale to SEA/Australia and SL, serving top global brands and agencies. Moving forward, our focus is AI-deepening: enhancing pDOOH programmatic bidding, launching advanced attribution via LOCAD Influns platform (1M+ nano/micro influencers) for authentic and real engagement. By 2027, we aim for substantial market share in data-led OOH, prioritising profitability and global exports.
What are the critical metrics that matter most for DOOH performance reporting and why?
The most critical DOOH performance metrics are Impressions (verified views via AI cameras), Dwell Time (average engagement duration), Attribution Lift (visitation/sales increment post-exposure), and Cost-Per-Engaged-User (CPEU). Impressions ensure scale, but dwell time (>15s) gauges attention; attribution via location data proves causality (e.g., 25% footfall uplift). CPEU refines ROI, prioritizing quality over volume in programmatic buys. These matter because traditional OOH lacks measurability, DOOH’s data closes the loop, justifying premium pricing and optimizing budgets amid 20 per cent CAGR.
Our influencer platform was developed to not only work as a standalone platform but to help in measuring OOH-DOOH campaigns via real engagement i.e. CPREU – Cost per Real Engaged User during the campaign 🡪 measurement not by mobile devices but by real users like never before!
How is LOCAD Influencer marketing platform changing the way brands and agencies engage with Nano and Micro influencers at scale? What innovations is LOCAD working on?
LOCAD Influns revolutionizes brand-agency engagement with over 1mn+ nano/micro influencers connected on the platform (1K-50K++ followers). The platform reaches out audiences at scale, delivering 5-10x higher engagement (2-10%) vs. macros at 75% lower cost via AI matchmaking.
Brands access 1M+ verified creators on a self-serve dashboard, filtering by geo-demographics, past performance, avg. views, category specific and UGC quality!!—campaign-based, not fixed retainers!! Innovations include predictive ROI scoring, competition tracking (industry 1st), automated contracts/payments, and cross-channel amplification (OOH+social).
Upcoming: Programmatic buying of Influencer Reel Ads via CPC, CPM, CPL, CPI etc. with complete verified authenticity and engagement.
Are there plans to expand LOCAD’s product and solutions into mature markets beyond South Asia?
Yes, LOCAD is aggressively expanding into mature markets like the US, SEA and MENA by Q3-Q4 2026, leveraging our asset-light SaaS model. We’ve already piloted in Australia & parts of SEA and SL; next is US and MENA via partnerships and building Adex platform for the OOH-DOOH industry.
