VDO.AI has launched its Festive Ad Suite, an advertising technology stack designed to help brands improve campaign efficiency during the festive season through its proprietary […]
Tag: AdTech
AnyMind Group launches AnyCreator Stream to power live creator monetisation in India
AnyMind Group has introduced AnyCreator Stream in India to simplify how creators manage live-streaming activities and build commercial opportunities around their audiences. The web-based platform […]
VDO.AI report finds festive shoppers increasingly ready to buy through ads
VDO.AI’s Festive Consumer Index 2026 has revealed that festive shopping is becoming a more considered journey, with consumers comparing brands, evaluating offers and seeking greater […]
VDO.AI and mFilterIt introduce Omnichannel Playbook for smarter media planning
VDO.AI, in partnership with mFilterIt, has introduced The Omnichannel Advertising Playbook, a report designed to help brands navigate fragmented consumer journeys and build more effective, […]
Xiaomi PatchWall partners Ventes Avenues and SuperCTV for premium CTV advertising
Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to develop premium Connected TV (CTV) advertising solutions for the Indian market. The collaboration brings together […]
VDO.AI study highlights role of Ad format and relevance in engagement
VDO.AI has released a study showing that AI-generated advertisements perform at levels comparable to traditionally created ads, with campaign engagement influenced more by ad format […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Affle strengthens consumer platform with strategic AdColony asset acquisition
Affle has announced that its subsidiary, Affle MEA FZ LLC, has entered into a definitive asset purchase agreement with DT (formerly Digital Turbine) to acquire […]
VDO.AI launches interactive In-App advertising solutions
VDO.AI has announced the launch of its Interactive In-App Advertising Solutions, marking an expansion of the company’s cross-screen advertising ecosystem across premium mobile app environments. […]
Building a data-led future for OOH: Inside LOCAD’s AI-powered media ecosystem
What role does AI and data analytics play across various LOCAD’s platforms and how is it transforming traditional OOH into a data-driven ecosystem? AI and […]