Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to develop premium Connected TV (CTV) advertising solutions for the Indian market. The collaboration brings together […]
Tag: AdTech
VDO.AI study highlights role of Ad format and relevance in engagement
VDO.AI has released a study showing that AI-generated advertisements perform at levels comparable to traditionally created ads, with campaign engagement influenced more by ad format […]
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Affle strengthens consumer platform with strategic AdColony asset acquisition
Affle has announced that its subsidiary, Affle MEA FZ LLC, has entered into a definitive asset purchase agreement with DT (formerly Digital Turbine) to acquire […]
VDO.AI launches interactive In-App advertising solutions
VDO.AI has announced the launch of its Interactive In-App Advertising Solutions, marking an expansion of the company’s cross-screen advertising ecosystem across premium mobile app environments. […]
Building a data-led future for OOH: Inside LOCAD’s AI-powered media ecosystem
What role does AI and data analytics play across various LOCAD’s platforms and how is it transforming traditional OOH into a data-driven ecosystem? AI and […]
ReBid launches agentic creative intelligence tool
ReBid has announced the launch of its Unified Agentic Creative Intelligence Tool, an Agentic AI-powered solution that analyses competitor creatives across Meta and Google ecosystems […]
VDO.AI report highlights context-driven gains in YouTube ads performance
VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]
JioHotstar and Instamart introduce intent-led ads
JioHotstar has introduced a signal-led commerce advertising capability aimed at enabling brands to target audiences based on purchase intent signals, linking content consumption directly with […]
VDO.AI launches interactive suite for CTV monetisation
VDO.AI has introduced its Interactive Creative Suite, a monetisation-focused solution designed to enhance revenue potential for CTV and OTT publishers. The new suite transforms standard […]