Kenstar has unveiled its latest water heater campaign, ‘Heats Fast, Make It Last’, featuring actors Rajkummar Rao and Patralekha. The television commercial uses the couple’s interactions to present the features of the brand’s water heater range, with an emphasis on quick heating, safety and durability.
The campaign communicates the idea of combining faster heating with lasting performance. It also brings attention to the installation assistance and after-sales support available to customers.
Sunil Jain, CEO, Kenstar, said, “Today’s consumers expect more than just efficient appliances. They seek products that combine convenience, reliability and lasting value with stylish designs that complement their homes and elevate their overall aesthetics. At Kenstar, we believe our responsibility goes beyond delivering innovative technology to ensuring a seamless experience through timely installation and dependable after-sales support.
Our new campaign with Rajkummar Rao and Patralekha brings this promise alive in a warm and relatable way. With our extensive water heater range and warranties of up to 7 years, we aim to make every home warmer and every customer experience more reassuring.”
Kenstar offers water heaters across storage, instant, gas and immersion rod categories. Select models incorporate SwirlHeat technology, a seven-level safety shield and high-density PUF insulation. The portfolio also includes models with 5-star BEE ratings and 8-bar pressure compatibility.
Design options across the range include matte finishes, chrome accents and compact moulds. Select models carry warranties of up to seven years, while installation assistance and after-sales support are also part of the brand’s offering.
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