UFO Moviez has launched ‘Blessings’, a new advertising campaign ahead of the theatrical release of Ramayana: Part 1, giving brands an opportunity to build festive-season visibility around one of the year’s major cinematic releases.
Scheduled for worldwide release on 5 November 2026, Ramayana: Part 1 brings the story of Lord Ram to cinemas during the Diwali period. UFO Moviez is positioning the campaign around the film’s cultural relevance, family appeal and connection with Indian traditions, inviting brands to participate in the broader audience engagement surrounding its theatrical run.
The ‘Blessings’ campaign will enable advertisers to build visibility before and during the film’s cinema journey. UFO Moviez plans to support participating brands through its social media platforms, audience insights, cinema activations and campaign associations, allowing advertisers to extend their presence beyond conventional on-screen advertising.
The film features Ranbir Kapoor, Yash, Sai Pallavi, Sunny Deol, Ravi Dubey and Arun Govil. Trade projections cited by UFO Moviez estimate that the film could potentially generate more than Rs 2,000 crore in worldwide box-office collections, while its India release is targeting more than 9,000 screens.
UFO Moviez said its cinema intelligence platform ProCAT estimates that the film’s trailer has crossed one billion views across languages and platforms. The company also cited an estimated potential of more than 125 million theatrical footfalls in India during the film’s run, highlighting the scale of the advertising opportunity around the release.
The company holds long-term advertising rights across more than 4,000 cinema screens in over 1,200 cities and towns. Its network covers multiplexes and single-screen cinemas, enabling brands to target audiences across metropolitan, urban and regional markets during the festive period.
Advertisers can choose from five campaign formats under ‘Blessings’. The Presence package offers on-screen advertising during Ramayana shows, while Impact adds premium anamorphic formats and high-visibility placements. Experience combines screen advertising with lobby activations, kiosks and photobooths. Takeover provides dominant visibility across selected cinema properties, while the 360° option combines cinema advertising, on-ground experiences and social media amplification into a customised campaign.
The campaign is being positioned for brands across categories including fast-moving consumer goods, banking and financial services, automobiles, jewellery, smartphones, consumer durables, e-commerce and travel, particularly those seeking greater festive-season reach and visibility.
Sachinn Guptaa, Country Head – Enterprise Business, UFO Moviez, said the cultural relevance, family appeal and scale of Ramayana create an opportunity for brands to connect with audiences during a shared festive and theatrical experience.
He added that the combination of the film’s targeted screen presence and UFO Moviez’s advertising network gives brands multiple ways to participate, from traditional on-screen placements to immersive cinema experiences and integrated campaigns.
UFO Moviez said brands and agencies can approach the company for campaign packages, cinema inventory and customised partnership opportunities, with offerings subject to inventory availability and relevant approvals.
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