IGP has brought its ‘Twirl That Feeling’ campaign to Ahmedabad during Navratri, creating an interactive experience that combined Garba, self-expression and personalised gifting.
Inspired by IGP’s ‘Gift That Feeling’ brand philosophy, the five-day activation invited Garba enthusiasts to capture their signature dance moves and turn the moments into shareable digital memories and personalised gifts.
At the centre of the activation was the IGP Twirl Zone, a dedicated space featuring a circular stage and branded arch where participants could record slow-motion videos of their Garba twirls with friends, partners and family members. The experience was hosted at one of Ahmedabad’s popular Garba venues over five days.
Participants received their videos instantly through WhatsApp, allowing them to share their festive moments on social media while tagging IGP and using the #TwirlThatFeeling campaign hashtag. Participants who shared their videos were also offered an IGP voucher as part of the engagement.
The activation introduced a daily ‘Twirl of the Night’ recognition, with the best performance selected each evening and featured on IGP’s Instagram Stories the following morning. Winners also received a personalised IGP gift incorporating a still image from their twirl video, turning the digital experience into a physical keepsake.
Through the activation, IGP aimed to extend the festive experience beyond the dance floor by encouraging participants to capture and share moments with their wider social communities. The campaign also brought the company’s ‘Gift That Feeling’ positioning into a live festive setting, focusing on memories and emotions alongside its gifting products.
Send news announcements/press releases to:
jeevika@thefoundermedia.in
