Vinod Intelligent Cookware is giving Raksha Bandhan a fresh and contemporary interpretation by moving beyond the traditional sibling narrative and celebrating the unconditional bond between […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
IGP turns sibling stories into interactive Rakhi billboards
IGP has brought a playful twist to Rakhi celebrations with an interactive hoarding that allows consumers to feature their siblings on a digital billboard. The […]
Samsung expands STEM learning across Tamil Nadu schools
Samsung India has set up 10 dedicated STEM labs equipped with interactive learning tools and practical educational equipment as part of its collaboration with the […]
HDFC Life highlights financial preparedness for life’s uncertainties
HDFC Life has launched a new campaign highlighting the importance of financial preparedness in dealing with life’s unexpected situations. The campaign focuses on the need […]
VDO.AI and mFilterIt introduce Omnichannel Playbook for smarter media planning
VDO.AI, in partnership with mFilterIt, has introduced The Omnichannel Advertising Playbook, a report designed to help brands navigate fragmented consumer journeys and build more effective, […]
Titan Raga celebrates women who define beauty on their own terms
Titan Raga has unveiled its latest campaign, ‘Your Way Is Beautiful’, featuring brand ambassador Alia Bhatt. The three-part digital film campaign explores everyday situations where […]
Furlenco celebrates women’s personal moments with new campaign
Furlenco has launched its new campaign, ‘Drop Dead. Gorgeous.’, exploring how women switch off from their daily responsibilities and find comfort in their personal spaces […]
Arena Animation marks 30 years with Perspectives 2026 in Mumbai
Arena Animation has successfully concluded the Mumbai edition of Perspectives 2026, its flagship industry engagement platform, bringing together more than 1,000 students, creative professionals, technology […]
Servotech brings Sonu Sood on board for new solar battery TVC
Servotech Renewable Power System has unveiled a new television commercial featuring actor Sonu Sood to promote its Solar Lithium Battery and highlight its ‘Maintenance Kum, […]
Mathrubhumi celebrates Kerala’s changemakers in Onam campaign
Mathrubhumi has launched its latest Onam campaign, ‘Manassil Ennum Maveli’ (The Spirit of Maveli Lives On), spotlighting individuals whose contributions reflect the values traditionally associated […]