VDO.AI has expanded its collaboration with NDTV to enhance native video monetisation and audience engagement across the digital news platform through the deployment of its […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
Netcore powers Har Ghar Tiranga campaign with nationwide RCS outreach
Netcore has powered the Government of India’s Har Ghar Tiranga 2026 campaign through Rich Communication Services (RCS), in collaboration with Google and Jio, enabling the […]
Marketing teams without dashboards: Working through AI conversations
The use of marketing dashboards has been new for a long time. Its purpose is to help teams analyse their performance. Campaign managers take a […]
OpenAI introduces teen-focused ChatGPT experience with Tisca Chopra
OpenAI has unveiled ChatGPT for Teens, a dedicated experience aimed at helping young users learn, explore ideas and develop critical thinking skills while using artificial […]
Samsung Chennai Plant celebrates employees and families at community-focused family day
Samsung’s Chennai Plant has hosted a large-scale Family Day celebration, bringing together more than 8,000 employees and their family members for a day of activities, […]
IGP brings sibling bonds to life with ‘The Rakhi Promise’ campaign
IGP has launched its Raksha Bandhan campaign, ‘The Rakhi Promise’, focusing on the everyday promises, memories and gestures that define sibling relationships. The campaign combines […]
Times OOH brings landmark digital videowall to Ahmedabad Riverfront
Times OOH has launched ‘The Riviera’, a large-format digital videowall at the Sabarmati Riverfront in Ahmedabad, introducing a new landmark digital advertising format to the […]
Zee Media strengthens revenue growth through advertising and digital expansion
Zee Media Corporation Limited has reported consolidated operating revenue of Rs 190.85 crore for the quarter ended June 30, 2026, registering a 4.7 per cent […]
ENO highlights the many faces of acidity in latest campaign
ENO, Haleon’s antacid brand, has launched its latest campaign, ‘Acidity ke kayi naam, ENO sab par kare kaam’, expanding its communication beyond acidity to highlight […]
Lay’s brings fiery South Indian twist to chips
Lay’s has expanded its regional product portfolio with the launch of Lay’s Hot Chips Style Asian Fiery Chilli, a new variant designed around the strong […]