Zydus Lifesciences Limited has extended its #LiverKiSuno campaign through an influencer-led initiative scripted and produced by TheSmallBigIdea (TSBI), featuring actors Vivek Dahiya and Sana Makbul. […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
ASCI review finds most summer advertisements made misleading claims
The Advertising Standards Council of India (ASCI) has released its report, ‘The Heat Is On: ASCI Review of Summer Advertising Claims’, analysing 40 advertisements across […]
Xiaomi PatchWall partners Ventes Avenues and SuperCTV for premium CTV advertising
Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to develop premium Connected TV (CTV) advertising solutions for the Indian market. The collaboration brings together […]
Licious highlights consistent fish quality in Chennai-focused campaign
Licious has unveiled a Chennai-focused campaign titled ‘Tharam Adhu Nirantharam’ (Quality that is always consistent), highlighting its commitment to delivering fresh and consistently cut fish […]
VDO.AI study highlights role of Ad format and relevance in engagement
VDO.AI has released a study showing that AI-generated advertisements perform at levels comparable to traditionally created ads, with campaign engagement influenced more by ad format […]
Reliance Trends unveils Onam campaign celebrating individual style
Reliance Trends has launched its latest Onam campaign, created by PlusOne Design, featuring actor Preity Mukundhan, dancer and content creator Sarangi Shyam, and DJ Attakkari. […]
Fevicol MR rolls out Spider-Man special packs
Fevicol MR, from Pidilite Industries’ art and craft portfolio, has introduced four Spider-Man-themed special edition packs as part of its latest consumer initiative. Each pack […]
Sprite launches ‘Spicy Laga. Sprite Utha.’ campaign with Sharvari and Sunil Grover
Sprite has unveiled its new campaign, ‘Spicy Laga. Sprite Utha.’, celebrating the growing popularity of spicy food among consumers and positioning the lemon and lime-flavoured […]
Impact Mints appoints Ranveer Singh as brand ambassador
Impact Mints has appointed Ranveer Singh as its brand ambassador in India and launched a new campaign titled ‘Yeh Mint Nahi, Momint Hai’. The campaign […]
Netcore rebrands as Netcore.ai with agentic marketing platform
Netcore Cloud has announced its rebranding to Netcore.ai, marking its transition to an agentic marketing platform. The company said the new identity reflects a shift […]