Orient Electric has launched its latest Independence Day campaign, ‘Chalta Hai, Ab Nahi Chalega’, urging consumers to reconsider the tendency to accept everyday compromises. The […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
Pidilite FY26 report honours Piyush Pandey’s creative legacy
Pidilite Industries Limited has released a report on FY26’s financial growth, business expansion and continued investment in its brands, with Piyush Pandey playing a key […]
Pepe Jeans brings Onam spirit to contemporary denim
Pepe Jeans London has launched a dedicated Onam campaign in Kerala, combining the state’s cultural character and festive spirit with the brand’s contemporary fashion identity. […]
Cadbury Celebrations makes sibling takraar sweet
Cadbury Celebrations has unveiled its refreshed Raksha Bandhan portfolio alongside a new campaign, #ThisTakraarIsSweet, celebrating the unfiltered bond between siblings through playful bickering, nok-jhok and […]
Encalm Hospitality brings regional Indian flavours to airport lounges
Encalm Hospitality has launched ‘A Taste of Independent India’, a week-long Independence Day campaign celebrating India’s regional cuisines across its airport lounges in Delhi, Hyderabad […]
Times OOH upgrades digital screens across Mumbai Metro Line 1
Times OOH has enhanced its Dynamic Platform Screens Network across Mumbai Metro Line 1, upgrading the displays installed across nine key stations. The platform screens […]
Colloquial builds Prasuma’s first brand campaign around India’s momo culture
Colloquial has conceptualised the first brand campaign for Prasuma, positioning the brand as a cultural insider that understands India’s enduring love for momos. Built around […]
Zydus Lifesciences extends #LiverKiSuno campaign with influencer-led initiative
Zydus Lifesciences Limited has extended its #LiverKiSuno campaign through an influencer-led initiative scripted and produced by TheSmallBigIdea (TSBI), featuring actors Vivek Dahiya and Sana Makbul. […]
ASCI review finds most summer advertisements made misleading claims
The Advertising Standards Council of India (ASCI) has released its report, ‘The Heat Is On: ASCI Review of Summer Advertising Claims’, analysing 40 advertisements across […]
Xiaomi PatchWall partners Ventes Avenues and SuperCTV for premium CTV advertising
Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to develop premium Connected TV (CTV) advertising solutions for the Indian market. The collaboration brings together […]