Burger King has launched Boomer King, a limited-time menu inspired by television shows from the 1980s and 1990s. The menu has been available since July […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
Wipro Consumer Care to acquire Philippines-based S brands
Wipro Consumer Care International (WCCI) has signed a definitive agreement to acquire 100 per cent shareholding of Philippines-based S Brands Consumer Care Inc. (S Brands), […]
Coca-Cola unveils new global visual identity across 200 markets
The Coca-Cola Company has announced a new global visual identity system for the Coca-Cola brand, aimed at delivering a more consistent brand experience across nearly […]
Sony unveils KBC season 18 with ‘Sochna Padega’ theme
Sony Pictures Networks India (SPNI) and Amitabh Bachchan have announced Kaun Banega Crorepati (KBC) Season 18, introducing the new season with the theme ‘Sochna Padega’. […]
MUNCH launches ‘Hack the Crunch’ gaming campaign with top creators
MUNCH has launched its ‘Hack the Crunch’ campaign, a gaming-focused initiative featuring some of India’s leading gaming creators to engage with young audiences through creator-led […]
ThinkROI drives Indifeast brand launch
ThinkROI has conceptualised and executed the integrated launch campaign for Indifeast, the new staples and ready-to-cook brand from Dhariwal Food, a part of the Manikchand […]
WolfzHowl launches Good Wolf for social impact
WolfzHowl Strategic Instigations has launched Good Wolf, a specialised practice dedicated to helping organisations create measurable and lasting behaviour change across social development, sustainability and […]
Myntra enhances its platform with AI-powered customer and seller solutions
Myntra has announced the next phase of its AI-led technology expansion, integrating artificial intelligence across customer discovery, seller onboarding, catalogue infrastructure and product development to […]
JioHotstar partners with VDO.AI to enable advertising innovation
JioHotstar and VDO.AI have announced that they are enhancing real-time contextual advertising capabilities across their Connected TV (CTV) and OTT ecosystem, enabling brands to deliver […]
Olyv rolls out OOH campaign featuring Sourav Ganguly
Olyv has announced the launch of its latest Out-of-Home (OOH) media campaign. This marketing initiative prominently features long-standing brand ambassador and legendary former Indian cricket […]