Licious has unveiled a Chennai-focused campaign titled ‘Tharam Adhu Nirantharam’ (Quality that is always consistent), highlighting its commitment to delivering fresh and consistently cut fish […]
Category: MarTech
Explore the world of marketing technology and digital strategies driving brand success.
VDO.AI study highlights role of Ad format and relevance in engagement
VDO.AI has released a study showing that AI-generated advertisements perform at levels comparable to traditionally created ads, with campaign engagement influenced more by ad format […]
Reliance Trends unveils Onam campaign celebrating individual style
Reliance Trends has launched its latest Onam campaign, created by PlusOne Design, featuring actor Preity Mukundhan, dancer and content creator Sarangi Shyam, and DJ Attakkari. […]
Fevicol MR rolls out Spider-Man special packs
Fevicol MR, from Pidilite Industries’ art and craft portfolio, has introduced four Spider-Man-themed special edition packs as part of its latest consumer initiative. Each pack […]
Sprite launches ‘Spicy Laga. Sprite Utha.’ campaign with Sharvari and Sunil Grover
Sprite has unveiled its new campaign, ‘Spicy Laga. Sprite Utha.’, celebrating the growing popularity of spicy food among consumers and positioning the lemon and lime-flavoured […]
Impact Mints appoints Ranveer Singh as brand ambassador
Impact Mints has appointed Ranveer Singh as its brand ambassador in India and launched a new campaign titled ‘Yeh Mint Nahi, Momint Hai’. The campaign […]
Netcore rebrands as Netcore.ai with agentic marketing platform
Netcore Cloud has announced its rebranding to Netcore.ai, marking its transition to an agentic marketing platform. The company said the new identity reflects a shift […]
Burger King launches retro-themed Boomer King menu
Burger King has launched Boomer King, a limited-time menu inspired by television shows from the 1980s and 1990s. The menu has been available since July […]
Wipro Consumer Care to acquire Philippines-based S brands
Wipro Consumer Care International (WCCI) has signed a definitive agreement to acquire 100 per cent shareholding of Philippines-based S Brands Consumer Care Inc. (S Brands), […]
Coca-Cola unveils new global visual identity across 200 markets
The Coca-Cola Company has announced a new global visual identity system for the Coca-Cola brand, aimed at delivering a more consistent brand experience across nearly […]