Fevicol MR, from Pidilite Industries’ art and craft portfolio, has introduced four Spider-Man-themed special edition packs as part of its latest consumer initiative.
Each pack features Spider-Man artwork and includes a QR code that gives users access to craft tutorials, encouraging interactive and hands-on creative activities. The company said the launch coincides with the upcoming release of Spider-Man: Brand New Day.
The Spider-Man edition packs will be available through general retail outlets, modern trade stores and quick commerce platforms across the country.
Kashyap Gala, Senior Vice President, Consumer Products, Pidilite Industries, said the company continues to explore new ways to engage younger consumers. He said the collaboration with Spider-Man combines the appeal of pop culture with creative learning while reinforcing the brand’s connection with its audience.
The company said the initiative is aimed at making craft activities more engaging by blending familiar characters with interactive content that can be accessed through a smartphone.
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