VDO.AI has expanded its collaboration with NDTV to enhance native video monetisation and audience engagement across the digital news platform through the deployment of its proprietary advertising formats.
Building on their multi-year association, NDTV has introduced VDO.AI’s VDO Native Video and VDO Ticker formats across its platform. The deployment is aimed at improving audience interaction and advertising outcomes while preserving the editorial experience for readers.
The collaboration addresses the growing need for publishers to balance revenue generation with user experience as digital news consumption continues to evolve. The integrated advertising formats are designed to offer contextually relevant, frequency-controlled and high-viewability experiences within NDTV’s digital ecosystem.
VDO Native Video is designed to blend into article environments, allowing video advertising to capture user attention without disrupting the reading experience. Meanwhile, VDO Ticker uses a scroll-synchronised headline format to support content discovery, audience recirculation and longer user sessions while helping reduce bounce rates.
Arjit Sachdeva, Co-Founder, VDO.AI, said the company’s technology approach places audience engagement at the centre of monetisation. He added that the continued association with NDTV reflects the company’s focus on creating sustainable value for publishers, audiences and advertisers.
Dinesh Joshi, VP – Product Monetisation and Analytics, NDTV, said that advertising experiences on the platform must respect reader attention and maintain the trust associated with the news brand. He added that VDO.AI’s approach to native video and contextual delivery supports NDTV’s efforts to strengthen monetisation without affecting the user experience.
The expanded collaboration further reinforces VDO.AI’s presence in the publisher monetisation space across India and international markets. By combining contextual advertising with audience-focused formats, the company aims to help publishers generate incremental revenue while improving engagement and session depth.
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