Netflix has awarded its media mandate to Initiative India, part of Omnicom Media Group, after a multi-agency pitch process for the streaming platform’s estimated Rs […]
Tag: Digital Advertising
Creative quality plays a critical role in OOH campaign success
Clear Channel Outdoor and Super Optimal have released a new analysis indicating that creative quality is emerging as a major factor influencing the performance of […]
VDO.AI report highlights context-driven gains in YouTube ads performance
VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]