IGP has brought a playful twist to Rakhi celebrations with an interactive hoarding that allows consumers to feature their siblings on a digital billboard. The […]
Tag: Digital Advertising
VDO.AI expands NDTV collaboration for video monetisation
VDO.AI has expanded its collaboration with NDTV to enhance native video monetisation and audience engagement across the digital news platform through the deployment of its […]
Xiaomi PatchWall partners Ventes Avenues and SuperCTV for premium CTV advertising
Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to develop premium Connected TV (CTV) advertising solutions for the Indian market. The collaboration brings together […]
VDO.AI launches interactive In-App advertising solutions
VDO.AI has announced the launch of its Interactive In-App Advertising Solutions, marking an expansion of the company’s cross-screen advertising ecosystem across premium mobile app environments. […]
Netflix Awards Rs 300 crore media mandate to Initiative India
Netflix has awarded its media mandate to Initiative India, part of Omnicom Media Group, after a multi-agency pitch process for the streaming platform’s estimated Rs […]
Creative quality plays a critical role in OOH campaign success
Clear Channel Outdoor and Super Optimal have released a new analysis indicating that creative quality is emerging as a major factor influencing the performance of […]
VDO.AI report highlights context-driven gains in YouTube ads performance
VDO.AI has released its YouTube Advertising Trends Report, stating that contextual targeting on YouTube is delivering CTR uplifts of up to 55 per cent and […]