Flipkart Ads has launched ‘Saarthi’, an Ads Partner Program designed to help sellers improve their advertising capabilities through AI-powered tools and expert agency support at no cost.
The programme brings together two key components: an AI-powered campaign dashboard available to Flipkart sellers and a network of certified agency partners that can assist with campaign management.
The agency network includes consultancies such as Accenture and Dentsu, which were inducted into Flipkart’s ad-tech ecosystem in 2025. Sellers are connected with agency partners based on their business stage, growth objectives and advertising readiness.
Developed in collaboration with AtTheRate.ai, the AI dashboard consolidates campaign and business performance metrics into a single interface. It provides product-level analysis, automated alerts, custom rules and ad-scheduling capabilities.
Through conversational AI, sellers can identify underperforming campaigns, discover optimisation opportunities and receive actionable recommendations while retaining control over their advertising decisions.
Vijay Iyer, Vice President, Flipkart Ads, said Saarthi is designed to address different levels of advertising support, allowing sellers to access expert agency guidance, intelligent tools or both based on their requirements.
The programme also provides sellers with campaign audits, budget and bidding optimisation, product-level ROAS analysis, platform best practices and advanced analytics.
Kapil Tangri, Co-Founder, AtTheRate.ai, said the focus was on turning campaign data into actionable insights that help sellers understand what to do next rather than simply providing more information.
Mehul Patel, owner of Provectus Healthcare from Ahmedabad, said Saarthi has helped him better understand campaign performance and make more informed advertising decisions.
Through Saarthi, Flipkart Ads aims to make intelligent advertising tools and expert support more accessible to sellers, helping them optimise campaigns and unlock opportunities for business growth.
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