Kissht has appointed Sachin Tendulkar as its brand ambassador for a three-year term and launched a new campaign titled ‘Loans Without Any Hiccups’.
The campaign features a series of digital films built around a humorous concept: Tendulkar gets hiccups every time a loan is approved through the Kissht app.
Using the light-hearted storyline, the campaign showcases Kissht’s quick loan approval process, with a focus on speed, simplicity and a paperless application experience.
Shwetha Iyer, SVP of Marketing, Kissht, said the campaign uses humour to highlight the company’s key differentiators, including fast approvals, simplicity and zero paperwork.
The campaign will run across Instagram, YouTube and other digital platforms as Kissht continues to expand its digital lending operations across India.
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