Vi has unveiled a refreshed brand identity, marking a new phase in its evolution from a traditional telecom provider towards a technology-driven partner focused on creating meaningful experiences for consumers and enterprises.
The refreshed identity features an evolved version of Vi’s signature visual particle, previously positioned below the ‘i’. The element has been transformed into a dynamic 3D sphere and moved to the top of the logo, representing what the company describes as an energised Vi.
Vi has also brought Shah Rukh Khan on board to tease its upcoming campaign, ‘Vi badal raha hai… tayaar rahiye’, which is expected to further communicate the brand’s evolving positioning.
Abhijit Kishore, CEO, Vi, said the change goes beyond a logo refresh and represents the first expression of the evolution taking place within the Vi brand. He highlighted the company’s ambition to redefine telecom as an experience that makes life more rewarding and opens up greater possibilities for customers.
The brand evolution reflects Vi’s broader focus on connectivity as the backbone of meaningful digital experiences, with the company seeking to strengthen its role as a partner to both retail consumers and enterprise customers.
According to Vi, the new identity represents optimism and the possibilities enabled by technology, while signalling the company’s intent to expand beyond connectivity and develop a broader technology-led proposition.
The refreshed identity is being rolled out progressively across consumer touchpoints, digital platforms, retail presence and brand communications starting September 1, 2026.
Over the coming weeks, Vi plans to bring the new brand direction to life through strategic launches, campaigns and customer experiences, as it continues to reshape how it engages with consumers and enterprises.
The refreshed identity and upcoming campaign mark an important step in Vi’s broader brand transformation, with the company positioning itself around connectivity, technology, experiences and future possibilities.
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