Maruti Suzuki India Limited has onboarded five startups named MiniMines, Easework AI, Sarvam AI, Siftly, and CodeMate AI, to co-create technology-driven solutions aimed at enhancing operational efficiency, customer experience and sustainability across its business.
The startups were selected as winners of the fifth cohort of the Maruti Suzuki Incubation Program (MSIP), which is organised in partnership with the Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL), the startup incubation hub of IIM Bangalore.
Commenting on the collaboration, Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “At Maruti Suzuki, we have been actively working with startups to co-create innovative and practical solutions to address real business challenges. We are delighted to collaborate with five more startups. One of these startups, MiniMines, will support us in safely recycling end-of-life batteries, while the other four startups will help improve customer engagement and drive efficiency across our business operations.”
As part of the collaboration, MiniMines will focus on environmentally friendly recycling of end-of-life lithium-ion batteries and the extraction of valuable materials. Easework AI will automate procurement workflows for indirect consumables using agentic AI, while Sarvam AI will develop multilingual GenAI agents to improve customer interactions across touchpoints. Siftly will use generative AI to enhance brand visibility, and CodeMate AI will deploy AI to accelerate the development of software applications used in business processes.
Over the past seven years, Maruti Suzuki’s innovation programmes have screened around 7,400 startups, engaged with more than 250 ventures and onboarded 38 startups as business partners.
The company continues to drive innovation through initiatives such as the Maruti Suzuki Accelerator, Maruti Suzuki Incubation Program, Mobility Challenge, Nurture and FundRays, supporting startups across different stages of growth while fostering technology-led solutions for the mobility sector.
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