What are the biggest challenges first-time founders face while building a startup? Startups are not a “single input – output” model, they are like a […]
Tag: Innovation
Gresbond by Kajaria announces Ranveer Singh as its new ambassador for its new campaign
Gresbond by Kajaria has announced Ranveer Singh, as the brand ambassador for Gresbond, who will front its new campaign, “Tile Expert Ka Tile Adhesive.” While […]
Samsung expands STEM learning across Tamil Nadu schools
Samsung India has set up 10 dedicated STEM labs equipped with interactive learning tools and practical educational equipment as part of its collaboration with the […]
Orient Electric challenges India’s ‘Chalta Hai’ mindset
Orient Electric has launched its latest Independence Day campaign, ‘Chalta Hai, Ab Nahi Chalega’, urging consumers to reconsider the tendency to accept everyday compromises. The […]
Preparing brands for the AI recommendation economy
Your report shows that while 99.2% of brands are recognised by name, only 12.4% appear in AI-generated category recommendations. What’s the biggest misconception CMOs have […]
Luminous launches campaign for EDGE Portable Power Series with Sachin Tendulkar
Luminous Power Technologies has launched a new digital campaign featuring brand ambassador Sachin Tendulkar for its Luminous EDGE Portable Power Series, highlighting the growing demand […]
Maruti Suzuki onboards five startups to boost AI and sustainability initiatives
Maruti Suzuki India Limited has onboarded five startups named MiniMines, Easework AI, Sarvam AI, Siftly, and CodeMate AI, to co-create technology-driven solutions aimed at enhancing […]
Decoding Consumer Behaviour Through the Lens of Belief
Across two decades with global brands, what remains the most consistent truth about human behaviour that still drives effective brand strategy today? Behaviour is downstream […]
Women In Cloud launches #FoundHerWorld initiative in India
Women In Cloud has announced the launch of its #FoundHerWorld initiative in India, aimed at enabling greater economic participation for women founders building businesses in […]
Somany Ceramics unveils new brand identity
Somany Ceramics has unveiled a new brand identity, marking its evolution into a one-stop destination for home and building solutions across tiles, bathware, and related […]