Eveready Industries India, a battery brand, has launched a dynamic airport advertising campaign to promote its latest innovation — Eveready Ultima batteries at the Kolkata airport. The campaign, titled ‘Ultima: Ultimate Power, Non-Stop Action,’ is designed to maximise visibility at the airport’s domestic departures and arrivals, ensuring strong brand recall among a diverse audience of travellers.
Executed in collaboration with Times OOH, the month-long campaign leverages Times OOH’s exclusive media rights at Kolkata Airport, allowing Eveready to dominate key passenger touchpoints. The campaign employs a powerful mix of digital and static media assets, including high-street domestic digital screens, digital arcade videowalls, neo-digital charging network screens and touchdown digital screens. Additionally, the discover package features three larger-than-life static displays, further enhancing brand visibility.
The campaign highlights Eveready Ultima’s 400 per cent longer-lasting power, with creative visuals that capture ‘Ultimate Power, Non-Stop Action.’ By strategically positioning the campaign across high-footfall zones at Kolkata Airport, Eveready ensures its message reaches frequent travelers, families and business professionals, reinforcing its market leadership. The use of bold visuals in the iconic Eveready red ensures high-impact visibility.
With a presence spanning Airports, Metro and Street Furniture across India and Mauritius, Times OOH continues to deliver comprehensive out-of-home media solutions that enhance brand engagement and visibility.
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