McDonald’s India – North and East has expanded its McCafé footprint to 200 outlets across the region and introduced a new campaign featuring actor Tara Sutaria as the face of the brand.
Conceptualised by BBDO India, the campaign builds on McCafé’s ‘Good Vibes Start with McCafe’ platform, celebrating everyday coffee moments. Alongside the campaign, the brand has introduced a summer beverage lineup comprising Strawberry Matcha, Affogato, Salted Caramel Latte, Chai Latte and Passion Fruit Cooler.
Commenting on the milestone, Anant Agarwal, Vice Chairperson, CPRL (McDonald’s India – North and East), said, “At McCafé, our ambition is to build one of India’s most loved and trusted coffee brands by making great coffee accessible to more consumers without compromising on quality or value. The milestone of 200 McCafé outlets reflects our continued investment in expanding our footprint and strengthening our beverage portfolio. As coffee culture continues to evolve in India, our refreshed ‘Good Vibes Start with McCafe’ platform, along with our collaboration with Tara Sutaria as face of McCafé, reinforces our commitment to connecting with young consumers and making McCafé their preferred choice for everyday coffee occasions.”
Tara Sutaria said, “Coffee has always been an important part of my everyday routine, whether it’s the first cup that starts my day, a mid-day pick-me-up or a quiet moment to unwind. Over the years, McCafé has become one of my go-to choices, whether I’m in India or travelling abroad, because I know I can always count on a great cup of coffee. McCafé’s Cappuccino is one of my personal favourites whenever I’m looking for something indulgent. I’m delighted to be associated with a brand that shares my love for great coffee and celebrates the everyday rituals that make each cup special.”
The new summer beverage range is now available across McCafé outlets in North and East India through dine-in, takeaway, drive-thru, delivery platforms and the McDonald’s app.
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