The advertising industry has witnessed dramatic changes over the past two decades. Looking back on your journey as a founder and creative leader, what has […]
Tag: Marketing Innovation
Contextual targeting and how it’s reshaping YouTube advertising strategies
Picture two versions of the same ad. In one, a viewer scrolling through unrelated content gets interrupted mid-video by a luxury car commercial. In the […]
Eveready Lights Up Kolkata Airport with ‘Ultima: Ultimate Power, Non-Stop Action’Campaign
Eveready Industries India, a battery brand, has launched a dynamic airport advertising campaign to promote its latest innovation — Eveready Ultima batteries at the Kolkata […]
India’s first scented billboard debuts at Gurugram’s Cyber Hub
Plum BodyLovin’, in collaboration with SW Network, has unveiled India’s first-ever scented billboard at Cyber Hub, Gurugram. Featuring the brand’s popular Vanilla Caramello fragrance, the […]
Domino’s unveils ‘Do You See Pizza?’ campaign, redefining pizza love in OOH spaces
In a bold move this Pizza Day, Domino’s is transforming everyday surroundings into a celebration of pizza passion with its latest ‘Do You See Pizza?’ […]
Being Human turns Salman Khan’s birthday into a visual extravaganza
Being Human, the clothing brand backed by Bollywood superstar Salman Khan, celebrated his birthday with a spectacular OOH campaign titled “#BhaiKaBirthday.” The initiative transformed Mumbai’s […]
Khushi Advertising elevates OOH advertising with 30-foot blabberhead for ‘I Want to Talk’
Khushi Advertising, in collaboration with Rising Sun Films and Kino Works, has redefined outdoor advertising with a groundbreaking campaign for ‘I Want to Talk’, the […]