VDO.AI has released a study showing that AI-generated advertisements perform at levels comparable to traditionally created ads, with campaign engagement influenced more by ad format […]
Tag: Consumer Engagement
CTV Ad completion rates reach 91 per cent for consumer electronics
VDO.AI has published a report revealing that consumer engagement with Connected TV (CTV) ads in the consumer electronics segment has reached record levels. The Consumer […]
Eveready Lights Up Kolkata Airport with ‘Ultima: Ultimate Power, Non-Stop Action’Campaign
Eveready Industries India, a battery brand, has launched a dynamic airport advertising campaign to promote its latest innovation — Eveready Ultima batteries at the Kolkata […]